Embed Size (px)
DESCRIPTION
Presented by Peter Mellalieu at Unitec Institute of Technology, Auckland, to participants in the Young Enterprise Scheme (YES), March 11, 2010. We all want to be part of creating a winning enterprise. But what processes are required to create a winning enterprise? What is the role you can best play to make your enterprise a success? Peter Mellalieu introduces and explains the entrepreneurial process (EP) model and asks you to consider the following questions: - EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’. - IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team. - JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths. - NEGOTIATE the best allocation of the pieces of the jigsaw to create a ‘winning team’. - IDENTIFY how you will address weaknesses in your team’s talents and/or interests. The entrepreneurial process model illustrates how wealth is created through several processes including: - Spotting opportunities to improve products, services and/or processes - Growing a business that succeeds through putting the customer first and controlling the business - Continuously innovating to overcome obstacles through managing risk, finding required resources, showing determination, and using networks. Mellalieu, P. J. (2010, March 11). Creating a winning enterprise: Your place in the entrepreneurial process. Slideshow presentation with soundtrack presented at the Introduction to Young Enterprise Scheme (YES) for secondary school students, Auckland: Unitec Institute of Technology. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2010/3/13_Creating_a_winning_enterprise%3A_your_place_in_the_entrepreneurial_process.html (My aplogies fo the audio synchronisation. My first attempt!)
Citation preview
Creating a winning enterpriseYour place in the entrepreneurial processPeter J MELLALIEUUnitec Institute of Technologyhttp://unitec.ac.nz
1
Creating a winning enterpriseYour place in the entrepreneurial processPeter J MELLALIEUUnitec Institute of Technologyhttp://unitec.ac.nz
1
Who wants to be part of a winning enterprise?
2
Who wants to be part of a winning enterprise?
2
• In sports, the coach needs to know:
• rules of the game
• challenges of each position in the team
• goals we are seeking
• talents and interests of each player
3
4
The entrepreneurial process:the complete model
5
6
7
Exercise: A winning enterprise? ... ... or a team of winners?
• EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’.
• IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team.
• JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths.
8
The entrepreneurial process: a partial model
9
10
11
12
13
?
Source: http://brainz.org/media/uploads/2009/02/3237757930_5393324981_m.jpg
14
Biomimicry
Source: http://brainz.org/media/uploads/2009/02/3237757930_5393324981_m.jpg
15
Biomimicry
Source: http://brainz.org/media/uploads/2009/02/3237757930_5393324981_m.jpg
15
Sources ofentrepreneurial opportunities
Opportunity source Scope Example
New knowledge Biomimicry Velcro
Climate change Green consumersim Eco-kettle
Economy Fashion Second-hand clothing;Re-created clothing
Demographic change War, migration, medical technology
Home help for DINKS and elderly
Why? What if? ... do people smoke? What if we could invent a safe substitute
Risk into opportunity Living on a volcano Adventure tourism
Source: Mellalieu; Frederick & Kuratko (2010); Drucker, (1985)
16
http://www.ecokettle.com/
Eco-maginative responsesto green consumersim
17
18
18
18
18
18
18
Growing an enterprise that succeeds
19
Growing an enterprise that succeeds
20
Overcome obstacles
21
22
23
24
25
Why create an enterprise?
26
Why create an enterprise?
27
Profit is the MEANS through which an enterprise achieves its OBJECTIVES
28
Profit is the MEANS through which an enterprise achieves its OBJECTIVES
28
29
The entrepreneurial process:the complete model
30
Exercise: A winning enterprise? ... ... or a team of winners?
• EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’.
• IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team.
• JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths.
• NEGOTIATE the best allocation of the pieces of the jigsaw to create a ‘winning team’.
• IDENTIFY how you will address weaknesses in your team’s talents and/or interests.
31
32
ContactPeter J MELLALIEUUnitec Institute of TechnologyAuckland, New [email protected]://unitec.ac.nz
33
The Art of the start
34
Further reading• Bolton, B., & Thompson, J. (2003). The Entrepreneur in Focus. London:
Thomson. Retrieved from http://books.google.com/books?id=KxTN68uZKGkC&printsec=copyright&dq=book+bolton+thompson+the+entrepreneur+in+focus#PPR5,M1
• Bolton, B., & Thompson, J. (2004). Entrepreneurs: Talent, temperament, technique (2nd ed.). Oxford: Butterworth Heinemann. Frederick, H., & Kuratko, D. F. (2010). Entrepreneurship: Theory, Process, Practice (Asia-Pacific Edition) (2nd ed.). Melbourne: Cengage Learning.
• Kawasaki, G. (n.d.). Art of the Start - website. Retrieved September 30, 2009, from http://www.guykawasaki.com/books/art-of-the-start.shtml
• Quotes by Richard Branson. (n.d.). Retrieved March 9, 2010, from http://www.gaia.com/quotes/richard_branson
35
Other sources• Biomimicry - burrs and velcro. (n.d.). . Retrieved from http://
media.brainz.org/uploads/2009/02/3237757930_5393324981_m.jpg
• Extreme Backpackers, Turangi - Peter Mellalieu
• Multimedia – Album – Sir Richard Branson | Virgin Galactic. (n.d.). . Retrieved March 10, 2010, from http://www.virgingalactic.com/multimedia/album/sir-richard-branson/ Velcro Hooks.jpg - Wikipedia, the free encyclopedia. (n.d.). . Retrieved March 10, 2010, from http://en.wikipedia.org/wiki/File:Velcro_Hooks.jpg
• The 15 Coolest Cases of Biomimicry. (n.d.). Retrieved March 10, 2010, from http://brainz.org/15-coolest-cases-biomimicry/
• Eco-kettle - http://www.ecokettle.com/
36
Technical note
• Sound recording: Samson H4n digital recorder
• Sound mixing: Apple Garageband
• Presentation: Apple iWorks Keynote
• http://teach.myndsurfers.org.nz
37
