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MASTERMINDS SOCIAL MEDIA 201 – CREATING A SOCIAL MEDIA STRATEGY //

Creating a Social Media Strategy

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  • MASTERMINDS

    SOCIAL MEDIA 201 CREATING A SOCIAL MEDIA STRATEGY

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    THE EXPERIMENTATION PHASEIS ENDING//

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    ALIGNYOUR SOCIAL MEDIASTRATEGIES WITH

    CORPORATE MARKETING OBJECTIVES

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    4 MARKETING OBJECTIVES PERFECT FOR SOCIAL MEDIA//

    Brand Awareness

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    4 MARKETING OBJECTIVES PERFECT FOR SOCIAL MEDIA//

    Brand Awareness

    Customer Service

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    4 MARKETING OBJECTIVES PERFECT FOR SOCIAL MEDIA//

    Brand Awareness

    Customer Service

    Lead Generation

  • MASTERMINDS

    4 MARKETING OBJECTIVES PERFECT FOR SOCIAL MEDIA//

    Brand Awareness

    Customer Service

    Lead Generation

    Community Building/ Increased Brand Affinity

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    MASTERMINDS BRAND WISE. STREET SMART.TM

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    // DONT

    Congrats to Jimmy K. on winning $21,000 on Triple Bonus Frenzy today! Yet another big winner! With 1,200 slots, your jackpot could be just a spin away."

    OBJECTIVE #1 - BRAND AWARENESS//

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    // DOCongrats to Jimmy K. on winning $21,000 on Triple Bonus Frenzy today! Yet another big winner! With 1,200 slots, your jackpot could be just a spin away."

    What would you do with $20 grand? Leave your suggestion here for Jimmy K. because he just scored himself $21,000 on Triple Bonus Frenzy. Rock on Jimmy!

    OBJECTIVE #1 - BRAND AWARENESS//

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    // DONT Dont miss the grand

    opening of our new steakhouse this month! With a variety of delicacies from seafood to chicken and of course, scrumptious steaks, this beautiful new restaurant has something for every taste bud!"

    OBJECTIVE #1 - BRAND AWARENESS//

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    // DODont miss the grand opening of our new steakhouse this month! With a variety of delicacies from seafood to chicken and of course, scrumptious steaks, this beautiful new restaurant has something for every taste bud!"

    The grand opening of our new steakhouse is so close we can taste it. What is your favorite cut of steak and how do you like it cooked? (Embed food shot and/or a link to the menu)

    OBJECTIVE #1 - BRAND AWARENESS//

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    OBJECTIVE #1 - BRAND AWARENESS//

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    OBJECTIVE #1 - BRAND AWARENESS//

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    OBJECTIVE #1 - BRAND AWARENESS//

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    Social Media is the new customer service call center. AND YOURE ON 24/7/365!

    OBJECTIVE #2 - CUSTOMER SERVICE//

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    OBJECTIVE #2 - CUSTOMER SERVICE//

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    OBJECTIVE #2 - CUSTOMER SERVICE//

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    OBJECTIVE #2 - CUSTOMER SERVICE//

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    OBJECTIVE #2 - CUSTOMER SERVICE//

    Be timely

    Be human

    Be genuine

    Acknowledge the customers feelings

    Guide the conversation offline if it gets complex

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    RESPOND TO POSITIVE POSTS//

    Thanks for the kudos. Kind words are always

    appreciated! :)

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    RESPOND TO POSITIVE POSTS//

    Ill be sure to pass on your compliments

    to the chef!

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    RESPOND TO POSITIVE POSTS//

    It makes us happy that youre happy!

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    REACTIONS TO NEGATIVE POSTS//

    Ouch. Were so sorry to hear about your bad experience.

    Please email me, I would like to learn more so that we can be sure this never happens again.

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    REACTIONS TO NEGATIVE POSTS//

    Thanks everyone for your comments. We are trying to work out the kinks. We are passing this information on

    to the Executive Chef.

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    REACTIONS TO NEGATIVE POSTS//

    Sorry to hear about your run of bad luck. I assure you that using your club card does

    not change the games odds. Sounds like you need a lucky charm. Anyone have a favorite

    lucky charm they carry?

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    OBJECTIVE #2 - CUSTOMER SERVICE//

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    OBJECTIVE #2 - CUSTOMER SERVICE//

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    Social media is word-of-mouth ON STEROIDS!

    OBJECTIVE #3 - LEAD GENERATION//

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    OBJECTIVE #3 - LEAD GENERATION//

    Social Database

    Email Database

    Player Club Membership

    Inviting Trial

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    AKALOYALTY PROGRAM

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    Hit Like if you are as big a Charlie Daniels fan as I am!

    Maybe Ill run into him tonight! Hey a girl can dream right?

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    Has anyone stopped by Golds Deli to try out their AMAZING new cupcakes??? I had the

    strawberry and it was DIVINE!!! What should I try today... Peanut Butter, Red Velvet

    or Chocolate??

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    Happy Moo-nday Boomtownies!!! Just wondering...whats your favorite slot machine? I like

    anything with a bonus round ... makes me feel like I get more bang for my buck ... hehe ...

    what about you?

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    Bait bucket - wallet or gambling kitty

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    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    Twang - gently tugging on a fellow Facebookers rubberband or wristband to say hello and introduce yourself.

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    Bait bucket - wallet or gambling kittyStanders - people who always stand up to perform their bonuses.

    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

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    71% of community members say they are more likely to purchase from a brand

    66% of community members note that the community has made them more loyal to a brand

    63% of community members note that they will recommend brand to friends/family

    Sources: Universal McCann, Exact Target

    OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY

    //

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    HOW CAN THE INTEGRATIONOF SOCIAL MEDIA INCREASE THE EFFECTIVENESS OF YOURCURRENT MARKETING EFFORTS?

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    THE OBJECTIVE:

    Create awareness for new penny slots at Beau Rivage

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    THE CHALLENGES:

    Beau Rivage brand

    Did not have the most

    Did not have the newest

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    HOW DID THEY GET PEOPLE TALKING? //

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    THEY MADE THEM PART OF THE STORY. //

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    BILOXI Abraham Lincoln has gone missing from his iconic position at Mt. Rushmore, the Lincoln Memorial, and even the fi ve-dollar bill. Authorities believe the former U.S. President is currently in Biloxi, Mississippi at Beau Rivage Resort & Casino.

    Alleged sightings have been made of Mr. Lincoln on the Beau Rivage slot fl oor. Eyewitnesses claim to have seen the 64 bearded man playing the various penny machines, periodically jumping for joy and shouting Boo-ya, Whos your daddy?! and Papa needs a new stove pipe hat.

    One Beau patron was more than willing to put in his two cents on the recent Lincoln sightings. I betcha

    hes tryin to win those penny slots, wagers Beau player, Hank. What, with everyone else cashing in on his facewhy shouldnt he get a pieceof the action?

    Speculation by the local authorities further supports a link between the surplus of new penny slot machines and Lincolns recent visits to the Resort & Casino. In fact, its rumored that Lincoln was planning an escape to Beau Rivage for some time, and with the resort now boasting over 800 penny machines, it was simply too enticing for him to pass up.

    Rumors had been fl ying for months, mentioned a worker at the Lincoln Memorial. He was very aware of all the hot, new penny games: Lucky Penny, Goldfi sh 2, Max Win. We all knew it was only a matter of time before

    he got his hands onthose games. The guys a born winner. Sightings are not limited to the slot fl oor, however. Scores of people have claimed to see him living it up all over Beau Rivage. I saw him at EIGHT75, said one

    Beau employee. Andlet me tell you something. The man can dance.

    Abes rumored offi cial facebook page, facebook.com/AbeAtBeau, certainly seems to indicate hes having a good time. But hey, its been almost 150 years since the guys last vacation, so if it is really him down there, fewcould argue that he doesnt deserve it.

    16th president missing, spotted at Biloxi casinoLure of new penny slotsbelieved to be impossible for Abe to resist.

    Honest Abe abandons stonefaced quartet to fi nd new slot on the Gulf Coast.

    ADVERTISEMENT

    A man, believed to be Abe Lincoln, plays the new penny slots at Beau Rivage.

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    THE OBJECTIVE:

    Create pre-opening excitement for the remodeled Buffet at Boomtown New Orleans

    //

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    THE CHALLENGES:

    Limited media budget

    Community involvement

    //

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    HOW DO THEY GET AND KEEP PEOPLE TALKING? //

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    THEY MADE THEM PART OF SOMETHING REAL. //

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    Secrets from the Stove Recipe Contest Entry Form

    Name of Recipe: __________________________________________________________ Your Name: Chef__________________________________________________________

    Address: ___________________________ City: ________________ Zip: ___________

    Phone Number: _______________________ Cell Number: _______________________

    E-mail Address: __________________________________________________________

    I have read and understand all the information provided with the entry form. Boomtown Casino can use the recipe names, photos, and other images for promotional use.

    Signature: ___________________________________ Date:___________________

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    SOCIAL MEDIA 201 CREATING A SOCIAL MEDIA STRATEGY

    //


Creating a Stellar Social media strategy -Updated

Creating a Stellar Social media strategy -Updated

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