Vinod MehraVinod Mehra

House Rules

Time : 1 hour Please take notes Q & A session @ End

If you BenefitIf you Benefit

Send me a Send me a LinkedInLinkedIn Invite Invite

Endorse me for Endorse me for LinkedIn SpecialistLinkedIn Specialist

Crash Course on LinkedInCrash Course on LinkedInIn This Webinar you will Learn ..…LinkedIn FoundationFoundation PrinciplesBuild A Powerful Profile that Attracts AttentionGrow L1L1 And L2L2 Connections that MattersShare Meaningful ContentEngage Your Connections In Meaningful DialogueFind Job, Business Lead and Build Your Brand ImagePowerful Strategies and Reference Material Daily 30 Minutes Action Plan30 Minutes Action Plan

LinkedIn Amazing Strategies

Requirements: LinkedIn Basic profile

Tips/Strategies – Take NotesTips/Strategies – Take Notes

About LinkedInAbout LinkedIn

LinkedIn Living room of co-

founder Reid Reid Hoffman Hoffman in 2002

Launched on May 5, 2003

Current CEO – Jeff Jeff WeinerWeiner

Acquired by Acquired by Microsoft in 2016Microsoft in 2016

LinkedIn•Vision: Create Economic Opportunity Economic Opportunity for

every member of the global workforce.

•Mission: ConnectConnect the world's professionalsprofessionals to make them more productive and successful.

• Strategy:– To be the professional profile professional profile of record– To be the essential source of professional professional

insightsinsights– To work everywhere our members work

LinkedIn Services30 days Free Trial

FoundationFoundation of LinkedInLinkedIn

LinkedIn LinkedIn AmazingAmazing StrategiesStrategiesAGENDAAGENDA

About LinkedInAbout LinkedInGoals Goals Profile OptimizationProfile OptimizationSkills & endorsementsSkills & endorsementsRecommendationsRecommendations

Strategies for for

ConnectionsConnectionsGroupsGroupsCompaniesCompaniesJobsJobsPostsPostsTime LineTime LineOthersOthers

Worldwide Workforce

3,300M+2

Worldwide Professionals

640M+2

LinkedIn Members500M+

1

As of Feb 9 ’12 | International Planning & Research3.3+ Million Company Pages3.3+ Million Company Pages

LinkedIn - Statistics

Highest income bracket Network $ 124K

UAE: 2.8 Million plus UsersIndia: 35 Million plus users

What is Your GoalWhat is Your Goal

what's your goalwhat's your goal

JobJob

BusinessBusiness BrandBrand

Optimize your ProfileOptimize your Profile

Profile – Online ReputationBackground image and Photo – FFF***Title - 120 Characters & Domain120 Characters & Domain

SummarySummary - 2000 characters (2000 characters (JBBJBB))Rich media (Slideshare/Youtube)Rich media (Slideshare/Youtube)

Public ProfilePublic Profile ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++Skills & Endorsement ****** - 50RecommendationsGroups CompaniesJobs

Profile Strategy

Raises concernsRaises concerns: No Profile incomplete LinkedIn Profile

To Show up in SearchSearchKey words in summary and ExperienceQuarterly add Online study certificationsOnline study certifications Rich MediaRich Media: White Paper, Video, Slideshare

links

Profile

Skills & Endorsement - StrategySkills & Endorsement - Strategy Total 5050 skills. Limit to 25FOCUS ON 3 – 4 key skill sets begin with 10 and grow to 25

StoryStory

Empowered Nurture ToolsNurture Tools

Multi-threadedMulti-threaded ReferralsReferrals

StoryStory

Change of Role WOMWOM

70% - 80% 70% - 80%

Measure your Success

ConnectionsConnections

Connections - Strategy

QuantityQuantity & QualityQualityQuantity + Run for 1st 1000 connectionsCriteria Criteria : Connect with 25+ connections,

Photo and profile

Quality: Beyond 1000 - use invites for QualityQuality connections

Increase 2nd degree connection – “Power”People you May know - GuidePeople you May know - Guide

Engagement – Strategy

Tip #1Tip #1:: Power of Power of Like, Share and CommentsLike, Share and Comments ((Reciprocity)Reciprocity)

Tip #2Tip #2: : Ask favours for othersAsk favours for othersTip #3 Tip #3 : Personalize your invitation. Find : Personalize your invitation. Find

something genuinely to praise.something genuinely to praise.Tip # 4 Tip # 4 : Endorse Customers & Prospects : Endorse Customers & Prospects

( ( Dont buy E & Endorsements and RecommendationDont buy E & Endorsements and Recommendation))

Connections – Strategy

Tip # 5: Tip # 5: Be SMEBe SME Write & Share Blog Post LinkWrite & Share Blog Post Link A question or suggestionA question or suggestion

Tip # 6: : Save Best Profile formats for Save Best Profile formats for referencereference

Connections - Strategy

Difficult Connections:Endorse 1 at a timeWrite recommendations

Have same photo same photo for your all Social Media platform

Don’t know Email id Email id – Join the Group Export LILI Connections

Connections – StrategyLinkedIn daily alerts

Keep in Touch Keep in Touch ( Law of Reciprocity) Birthday Job Change Work Anniversary

Personalize your InMail: 3% – 10% – 30%

GroupsGroups

How many How many Groups Groups you can join at any you can join at any

given time?given time?

Group Objective

Expert StatusConnect with members you

don’t have Email idBuild communitycommunityKnowledge share

Group Strategy

Jack of All Trade & Master of None StrategyStrategy # # 1: : 1 – 3 – 1001 – 3 – 100

Create 1 GroupJoin 100 GroupsActive in 2-3 groups

StrategyStrategy # 2: Aim to Be the # 2: Aim to Be the TopTop contributorcontributor

GroupsStrategy

Don’t know which group to join ? follow your Guru - Check your Mentor or Expert Profile

Review Quarterly to Leave Groups & join NEW Groups

GroupsStrategy

JobJob

Job Objective

Spot Job offer Get interviews - KeywordsKeywords Post JobsPost Jobs

Job - Strategy

Auto Search Parameters For Job: Auto Search Parameters For Job: Decide on Title, Company, Location, Industry – decide your Job Auto Search

StrategyStrategy:Identify 10 – 25 target companies - FollowConnect with HR and Business HeadJoin relevant Groups

Ask for advise not the JobAsk for advise not the JobWhen applying study job specification job specification for

key wordskey words

Job - Strategy

Trends for Companies are requesting their employees to recommend new hire. Zapoos

Track your Target companies: who is leaving creating vacancy

Identify why you are suitable for the job ?Recruiters job easier

Give before asking

Company Strategy

Company Strategy

Similar companies – Leads1st Degree and other employees - InsightInsightShort list 10 – 25 companies you want to

track – Follow themIdentify HR head and Business Head – Track

them - MultithreadedMultithreadedVolunteer workVolunteer work

Post Strategy

Post Strategy

Periodic and Consistent Timely and Relevant @ Bottom add signature & Blog URL Like, share and COMMENT on others

PostsAuthority StatusAuthority Status

Time Line Strategy

Time Line - StrategyPosting appear in updates. Post helps to

…..Stay in the connections mindPositions you a source of good

informationSEO optimizedHuge exposure to people who

otherwise are hard to reachFilter Timeline updates Filter Timeline updates – Through

selective HideHide

Daily 30 Minutes Action PlanDaily 30 Minutes Action Plan

1. Birthday and Job Change - Reciprocity

2. Engage Customers/Prospects content

3. Post relevant and meaningful post or Blog post - Authority

4. Acknowledge engagement on your posts

5. Send and accept invites – Grow Network

WisdomWisdom

1. Don’t ask for job Ask for Advise

2. ENGAGEMENT creates VISIBILITY and VISIBILITY creates OPPORTUNITIES

Q & A

Crash Course on LinkedIn Crash Course on LinkedIn