COWORKING. OPPORTUNITIES FOR SOUTH EAST QUEENSLAND

CHALLENGESWhat are the

for SEQ?

“Innovation, economic growth,

and prosperity occur in those

places that attract a critical mass

of top creative talent.”

Richard Florida, The World Is Spiky

“Creative people cluster not simply because they like to be around one another or they prefer cosmopolitan centers

with lots of amenities, though both those things count.

They and their companies also cluster because of the powerful productivity

advantages, economies of scale, and knowledge

spillovers such density brings.”

NETWORKED DENSITY

The key is

OPPORTUNITIESWhat are the

for SEQ?

“Work is no longer a destination, it’s now an

activity... it’s something that we do, not a place we go... I

can work anywhere”Dave Coplin, Chief Envisioning Officer, Microsoft UK

Coworking, leveraging the teleworking opportunity to

build a scaffold to

drive density

Technology may have freed us to work where and

when we please, but as social animals, we still implicitly

need to feel connected

“Serendipity is too important to be left to

chance”

SUCCESS FACTORS.

Environment Community Culture++

Curation. Density. Connection. Activation.

Coworking = Support Framework

GROWTH PATHwayS.

Minimum Critical Mass

Full Innovation Potential

SOME COMPONENTS,NO ACTIVATION

MOST COMPONENTS,NO ACTIVATION

ALL COMPONENTS,FULL ACTIVATION

EXISTING

PROPOSED

Adding an activation layer

Activation Cost Over Time

(Majority of city / regional ecosystems exist here)

cost reduces once critical mass achieved

Coworking Scaffold

Activation + =Accelerating

More Creative & Technology Businesses

ConnectPeople

ActivateOpportunity

AmplifySuccess