Embed Size (px)
DESCRIPTION
From the Columbus Chamber's "Getting Results with Social Media Event". Presented by Kevin Pfefferle
Citation preview
COSI on Twitter @COSICols
Kevin Pfefferle, COSI Web ManagerKelli Nowinsky, COSI PR Manager
“Getting Results with Social Media”June 18, 2009
Twitter Search
http://search.twitter.com/
Aug/Sept 2008: Test Phase
•@KPfefferle and @KNowinsky•Much easier to fail as individuals•Observe community expectations•Learn platform nuances (@ replies, DMs)•Personalize the institution
October 2008: @COSICols
http://twitter.com/COSICols
Engage Customers
http://twitter.com/COSICols
Engage Customers
http://twitter.com/COSICols
Resource: Add Value
http://twitter.com/COSICols
Resource: Add Value
http://twitter.com/COSICols
Resource: Add Value
http://twitter.com/COSICols
Scoop: Discounts/Contests
http://twitter.com/COSICols
Scoop: Behind the Scenes
http://twitter.com/COSICols
Scoop: Behind the Scenes
http://twitter.com/COSICols
Scoop: Live Events
http://twitter.com/COSICols
Scoop: Live Events
http://twitter.com/COSICols
Promotion
http://twitter.com/COSICols
Behind the Scenes / Promotion
http://twitter.com/COSICols
Behind the Scenes / Promotion
http://twitter.com/COSICols
Behind the Scenes / Promotion
http://twitter.com/COSICols
Behind the Scenes / Promotion
http://twitter.com/COSICols
Customer Questions
http://twitter.com/COSICols
Customer Questions
http://twitter.com/COSICols
So What’s the Return?
•Word of mouth advertising•Connections to niche audiences•Community awareness and ownership•Volunteer support of COSI mission•Attention from fellow museums•Drive traffic to COSI.org
Museum Attention
http://museumtwo.blogspot.com/
Museum Attention
http://www.mnh.si.edu/lectures/simon/
Drive Visits to COSI.org
http://bit.ly/
Moving Forward
•COSI U Twitter training•Twitter names on business cards•Relationships with individual Team
Connect With Us
Kevin Pfefferle, Web ManagerTwitter: @[email protected]
Kelli Nowinsky, PR ManagerTwitter: @[email protected]
