Corporate Storytelling:

Selling and Communicating the Message

Corporate Storytelling:Training Evolution, Inc. and Dondi Scumaci present

What Stories Do We Tell?

How Effective Are Our Stories?

Why Is Story Powerful?

What story has changed you?

Storytelling Competencies

TrustForging history with othersCreating shared stories Building common experience

Set The StageSelf-disclosure The invitation to shareListening and validating Reaching for deeper understanding

Facilitating Blending and pacing Asking questions Summarizing and clarifying

MetaphorSimplify what is complexConnect with the familiar Create a common language Make data digestible Create energy and evoke emotion

Story Matrix Vertical AxisSuccess stories ignite performance. They show us the way through an obstacle, over a hurdle, and across the finish line! Failure stories help us find what went wrong and keep us from repeating mistakes. They are the postmortem.They reflect our humanness.Fun stories add humor.Legends are the stories you know from media and literature. These are stories that inspire us.

Resource for Indexing: Whats Your Story? By Craig Wortman

Story Matrix Horizontal Axis These are performance skills. Find them by asking, What are the five performance areas I influence?The Me category is for personal stories of success, failure, and fun. Me stories reflect your values, tell us what you care about, and allow us make a connection with you.

RecommendationsCapture your stories. Experiment with metaphors and analogies.Replace tired, worn out stories. Draw stories out of others. Attend a storytelling event.