CORPORATE SOCIAL RESPONSIBILITY (CSR)

By M.Lokin SaiB.E.CSE

Introduction on CSR

• CSR is something that was started by fashionable ethical businesses.

• Realizing to promote a responsible way of doing business

• CSR is how your organization existence affects stakeholders beyond your own insular interests.

History of CSR

• The concept of CSR originated in the 1950‘s in the USA but it became prevalent in early 1970s . At that time US had lots of social problems like poverty, unemployment and pollution.

• Consequently a huge fall in the prices of Dollar was witnessed.

• During the 1980‘s to 2000, corporations recognized and started accepting a responsibility towards society.

• Corporate social responsibility (CSR) focuses on the wealth creation for the optimal benefit of all stakeholders – including shareholders, employees, customers, environment and society.

What is Corporate Social Responsibility ??

Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner.

Why CSR is Important ??

• Enables organizations to focus on issues important to their business

• Adds both tangible and intangible value

• Reduces risks to reputation

• Can offer competitive advantage

How to Make CSR Happen ??

• Recognize the impacts of organization

• Know why CSR is important to business

• CSR and corporate strategy align

• Communicate and Commitment from ‘the top’

• Treat CSR as a business discipline

Stakeholders In CSR

The Purpose of Inclusion of CSR in the Companies Bill

• The CSR provisions of the Bill seek to create an enabling environment.

• Allow corporates to harness and channelize their core competencies as well as develop effective business models

• Promote and facilitate far better connection between businesses and communities

• Facilitate deeper thought and longer term strategies for addressing some of our social, economic and environment.

1. Microsoft• Serving communities

$1B in employee contributions since 1983 to empower young people by connecting education, employment,entrepreneurship

opportunities.

• Donating software and services to nonprofits worldwide

Microsoft donates hundreds of millions of dollars in

software each year through our Technology for

Good program.

• Improving access to hardware

Microsoft provide PCs and other hardware to the schools, libraries, and nonprofit’s.

• Sharing knowledge

Trained nonprofits on how to use technology and software to increase organizational effectiveness

2.BMW Group

• Providing course package materials worldwide

Subjects: traffic safety, mobility, energy and Clean

Energy, automotive production and natural scientific

promotion

• Promoting road safety concepts worldwide

Primary school children in Munich and Berlin get their own

personal school route map, designed to ensure that they

can get safely to school.

• HIV/AIDS programme in society in South Africa

Community and health centre for medical and

psychological counseling in Soshanguve, a township

where most employees of the BMW Group live

3. Intel• Promoting environmentally responsible lifestyles

It created a carbon calculator aimed at the children and youth of India, of all age groups, gender, and socio-economic classes, giving them an idea of carbon emission

• Empowering Girls and Women

Addresses the need for increased investment in education and technology access for girls and women to advance economic opportunity.

• Inspiring Young Innovators

The Intel Educate Future Scientists Program empowers science teachers to present their curriculum that helps students think and solve problems

• Supporting Social Entrepreneurs

50 countries participate, winners of regional competitions come together to share their plans for turning their technology ideas into business

4. Accenture• Running Efficient Operations

Accenture run and grow their business on an environmentally

cultivating eco-efficient practices that include energy management and resource conservation.

• Giving Back to the Community

Accenture employees give back regularly to people around

the globe, and we help them maximize the impact of their

personal donations by providing channels through which to

offer time, services, financial assistance or a combination of

these.

5. CYIENT

• Adoption of Polytechnic College

Cyient Foundation had signed MoU with Polytechnic College Through this adoption Cyient Foundation supports 2000 students pursuing their diploma.

• Cyient Foundation Progress in supporting underprivileged children

Cyient Foundation has adopted 13 schools and is supporting 7500 + underprivileged children in present schools.

• In improving the new admissions and pass% of girl students:

1. Cyient Foundation promoted hygiene and well being of girls students

2. Parental awareness sessions

3. Recruited Qualified Teaching Staff

6. Walt Disney

• Volunteerism is a major focus

Offering free tickets to a million people in exchange for a day of volunteer service from an organization of their choice.

• The environment

Disney nature films, part of Walt Disney Motion Picture Studios, share compelling stories and immerse audiences in the natural world

• The Disney Worldwide Conservation Fund

Established in 1995, supports efforts of local and global non-profits who protect wildlife, ecosystems, and make a positive impact on the community.

• Charitable giving

Disney supports local economies by contributing significant tax revenue and by consuming local goods and services.

7. 3M Company

• Environmental Product Solutions

3M products designed to address environmental challenges in the cleaning and maintenance, construction and industrial production, communications, office supplies, transportation.

• Community Giving

3M subsidiaries in each country developing and administering a program that is consistent with the local culture, community needs and environment .

• Stakeholder Engagement

Help provide the company with a diverse set of viewpoints on sustainability, a better understanding of the positions of our stakeholders, and a mechanism to learn from the successes and failures of our peers.

8.Reliance Industries

• Protecting our people and assets

Reliance constantly endeavor to prevent accidents. Our responsibility is to ensure the safety of our employees, business partners and assets, across our operations.

• Ensuring long-term growth and profitability

They are committed to remain financially strong through fast paced growth and robust profitability, built on trust and responsible corporate behavior.

• Nurturing our talent pool

Reliance bet on people and strive to offer them a challenging and rewarding work environment with a well planned career path.

9. Infosys• Social rehabilitation and rural upliftment

1. Help dispute women

2. Conducted relief work after natural disasters

3. Help children with leprosy

• Health care

1. A leprosy camp was conducted and relief works was carried out.

2. Donated Hi-tech surgical equipment to hospitals in Mysore.

• Education

1. The foundation has donated 10,200 books in Karnataka, Andhra Pradesh, Orissa.

2. It has made donations towards reconstruction of old school buildings.

10. Sony• Corporate Governance

Sony has its own requirements to help improve and maintain the soundness and transparency of its governance by strengthening the separation of management and advancing the proper functioning of the statutory committees.

• Environment

Sony recognizes the importance of preserving the natural environment that sustains all life on the earth and thereby ensuring that all humanity can attain a healthy and enriched life.

• Responsible Sourcing

stakeholders have grown companies fulfilling their overall responsibilities as corporate citizens, including managing their supply chains .

Conclusion: