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All companies are now social, all traditional is now digital, and all digital is now mobile. This is the starting thought of Jonathan’s keynote session during the DM Summit. Discover the most important developments and trends in online (direct) marketing together with Jonathan. What is the one thing you should keep in mind in 2013 when setting up your campaigns? And where do your future challenges lie?
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Navigating the Future of Marketing Jonathan MacDonald
@jmacdonald
1 thought
6 high-level observations
3 high-level requirements
1 core marketing challenge
5 core action steps
1 thought
6 high-level observations
3 high-level requirements
1 core marketing challenge
5 core action steps
the world is digital
every media is social
all technology is mobile
1 thought
6 high-level observations
3 high-level requirements
1 core marketing challenge
5 core action steps
1/6. brands are shaped in public
2/6. mobile is the predominant connectivity
4.2b mobile handsets in use by 3.7b people 56% of Kenyan bank accounts are mobile-only
100% of Estonia parking is bought on mobile 50% of South Koreans use mobiles as credit cards
75% of Helsinki travel tickets are bought on mobile 80%+ Haiti relief contributions via mobile
3/6. randomness of consumer loyalty
4/6. lower accuracy of predictions
5/6. diverse and changeable segmentation
6/6. consumer expectation of real-time everything
1 thought
6 high-level observations
3 high-level requirements
1 core marketing challenge
5 core action steps
1/3. acceptance of external opinion, outside of control
2/3. compatibility across any machine & screen
3/3. agility in prediction & operation
1 thought
6 high-level observations
3 high-level requirements
1 core marketing challenge
5 core action steps
social capitalism: marketing in a socially acceptable way
1 thought
6 high-level observations
3 high-level requirements
1 core marketing challenge
5 core action steps
1/5. determine what the zeitgeist demands, regardless of what you provide
1/5. determine what the zeitgeist demands, regardless of what you provide
2/5. assess levels of trust you truly have, not just based on sales figures
1/5. determine what the zeitgeist demands, regardless of what you provide
2/5. assess levels of trust you truly have, not just based on sales figures
3/5. identify armies of fans who love what you do, regardless of influence
1/5. determine what the zeitgeist demands, regardless of what you provide
2/5. assess levels of trust you truly have, not just based on sales figures
3/5. identify armies of fans who love what you do, regardless of influence
4/5. facilitate and reward fans as a primary activity, not just in campaign
1/5. determine what the zeitgeist demands, regardless of what you provide
2/5. assess levels of trust you truly have, not just based on sales figures
3/5. identify armies of fans who love what you do, regardless of influence
4/5. facilitate and reward fans as a primary activity, not just in campaign
5/5. fuel all activity plans by these 4 components, always
“the best way to predict the f2t2re is to create it”
Abraham Lincoln
thank you [email protected]