3rd Platform for Chronic Health

Care with Connected Devices

Simple . Relevant . Connected

Manu Madhusudanan-Head Business Dev and Product(CEO)Technology leader with over 14 years of senior management. Architected & developed Ad management system for Yahoo & Microsoft . Built engineering team of NowFloats.

Team

Prabhakaran T P- Head Operations(COO)A tenacious professional with more than 20 years of experience in Heath Care IT, understanding of the complex global healthcare industry. Was CEO of Pradot Technologies and Chairman of GroupOne Health

Single platform for personalized and simplified health

management for chronic patients

Patients with recurring needs.

Lack of medical adherence by chronic patients and

availability of recurring services conveniently

What? Who?

Simple and easily accessible health vitals recording

Use technology/innovation to personalize experience

Provide interface to address recurring needs using insights

Start with passive remote monitoring of health

How?

First choice mobile platform for chronic patients

100+ million downloads

Active engagement of more than 3 times a week/patient

Fulfill 80% of their recurring needs

Goals

Cooey WorkFlow

Hyper Local Targeting

Single Window for Chronic Health ManagementSimple, Relevant and Connected

Analy-sis

Channel Strategy Offering Traction

B2C

• App User• NR Group –US and

Dubai• Campaign in

Apartments

Make Chronic Patients to input by providing a single interface for keep digital health data and connectivity to recurring service needs. Devices can enhance the user experience.

• Onboard using Mobile App and Engage using platform services (Pharma, Lab, Recommendations)

• 20000 App downloads

• 25000+ Profiles• 1.5 lakhs in

revenue• NRI Campaign• Tie up with

diabetic chains etc

Go to Market

• Planning to launch B2BC March 2016• Planning for Corporates around Jan 2016

• Revenue from Devices –Short Term• Transactions from service leads generated –Long Term

Revenue Model

Mobile Application

Cooey Interface

Traction

• 35K Downloads(Current focus India and Middle East)• 100k health data generated• Top 25 app in 6 countries• DAU -766, MAU 14.5K

Country Rank in Play Store

Pakistan 9Bangladesh 11Nigeria 12UAE 13India 23Saudi Arabia 25

Website : http://cooey.co.in

Manu M. R : manu@cooey.co.in

Prabhakaran Tp : prabhakaran@cooey.co.in

We are also part of

Media

Thank You

Appendix❖ Problem vs Solutions❖ Cooey UI❖ Devices

Cooey Devices• Mobile sync via

Bluetooth• Weight, % of body fat,

muscle, water, and bone• Store and share dataSmart body Ana-

lyser

Smart Gluc-ometer

Blood Pressure monitor

Smart 5 in one Ana-lyser

• Mobile sync via Bluetooth

• Monitors blood pressure and pulse rate.

• Store and share data

• Mobile sync via Bluetooth

• Intuitive mobile app• Small portable design• Store and share data

• Mobile sync via Bluetooth

• Blood pressure, ECG, heart rate, pulse rate, and body temperat-ure.• Store and share data

Problems vs Solutions

Without COOEY With COOEY

Hyper Local targeting of patients

Medical Service Ordering is made easy(Phase-2)

Medical Profile

Smart Home Care Medical Devices

Ordering Of Recurring Service is Painful

Lack Of Comprehensive Medical History

Homecare Medical Device Data is Not Logged

❖ Current Data is either Not logged or Manually maintained.

❖ Currently All History is Maintained in Paperbound.

❖ Impact Of Treatment & Drugs is Manually Analyzed.

❖ Fulfillment of recurring service is painful

❖ Counterfeit ❖ Pricing

❖ Auto Logging thru Bluetooth Enabled Self Care Devices.

❖ Automated Updating of Medical Records.

❖ Cloud Based Access to Comprehensive Medical History.

❖ Visualization & Analysis of the Impact of Medication

❖ Personalized services based on analytics( Insurance, Labs)

❖ Scheduled Door Step Delivery of Recurring Service.

❖ Hyper local targeting of patient with service and offerings.

❖ Personalized offerings

❖ E2E Solution rather than Consumer Product.❖ Lab reports.❖ Medicines

Competition LandscapePracto Portea HealthKart Cooey Notes

Vertical Appointment/EMR Home Care PharmaChronic Health Management Cooey is Customer data driven

Model Service Oriented Service Oriented Service OrientedData oriented service

enablerAll others except Cooey are sevice oriented hence not scalable

Funding 125 million(Matrix/Sequoia) 10 million(Accel/Qualcomm) 14 million(Sequoia) Bootstrapped

Similar Companies Lybrate/QikWell Nightgale,ZoctrMerapharmcy/Netmeds/m

edplus Kyros Health

Revenue Model SaS -EMR Transcation Fees Transcation Fees Revenue ShareTranscation has more profit, commision is more scalable

Complete ownership of service P P P O

Ownership gives complete control. But requires huge captial and manpower

Team Spread P P P OCooey does'nt have balanced team now

Brand/Reach P P O OPracto and Portea is known name now

Labs P ∂ O P Practo good reachPharma O ∂ P P Healthkart has huge reachHomeCare O P O P Portea is the leader Doctors Network P O ∂ O Practo has more than 1 lakh doctors

Patients records ∂ ∂ ∂ PCooey collect conitious data, other collect from service perspective

Devices O P O POnly Cooey has self monitoring smart devices

REST API for Intergration ∂ O O PCooey can intergrate with any software/service

Smart Data Entry O O O P

First to adapt innovative techniques like OCR and Voice for vital recording

Analytics ∂ ∂ ∂ ∂

Dyamic Profile O O O P

Cooey continuously does analysis of data and can provide targetted services

Constant Monitoring O P O P Helps in personlization

HyperLocal ∂ ∂ ∂ P

Cooey automatically detects location and connect services. Other require manual input.

Lifetime Value ∂ ∂ ∂ P

Others achieveLife time value achieved via service quality which can degrade with scale. Lifetime value achieve via data by Cooey

Goal Setting and Tips O P O P Cooey is enagament driven

Cooey is personalized health enabler which is data oriented and using the strength of other service provider to give a single window experience.Also we focus on simplicity and enabling patient to engage with healthcare using algorithms/technology.

P StrengthO Weakness∂ Partial