Embed Size (px)
DESCRIPTION
Discover in this short presentation How local businesses as well as national can leverage social media at small costs to generate REAL Profits & Savings in this current Economy
Citation preview
The New Internet Marketing MachineA Three-Step Program for
Saving & Growing Your Business in This Turbulent Economy
Is your business easy to
find online?
Are you active in all the places
where your target customers
hang out online?
Do you have an easy, automated
way to follow up with them
over time?
Why not?
Truth:
Marketing has shifted from a one-way broadcast to a multi-point conversation
97% of consumers use
online searches when
researching products or
services
78% of consumers trust
peer recommendations
Only 14% trust ads
The new “word of mouth”is online social media like Facebook and Twitter
Facebook and Twitter have 700,000,000 members combined
Those members
seek and make
Recommendations
for products,
services &
Experiences for
friends & followers
The fastest growing demographic among Facebook users is...
35 to 65 year-old women
YouTube is now the second largest search engine
YouTube gets >300,000,000
visitors a month who watch
more than 2,000,000,000
videos
People go there to look for videos to answer their questions,
show them how to do something, or review a product or business
There are more than
200,000,000 blogs
People are more likely to
visit blogs that align with their
interests because blogs are
non-selling environments
Whether you know it or not,
your prospects & customers
are using social media
91% of Americans have
mobile phones
20% of them (about 45
million people) have
phones with Internet
capability
152 billion mobile
text messages are
sent each month
90% of text messages are readwithin one minute of receipt
Do you have a plan for using
mobile phone marketing for
your business?
Are you still spending money
on Yellow Pages, Newspaper
inserts & other old-school
media?
24 of the 25 largest
newspapers experienced
record declines in circulation in the
past year
Why are the Yellow Pages like
Nursing Homes?
They’re shockingly expensive,
few people under 70 use them,
and many who do are a little out
of it
According to Yahoo! 92% of all
business searchers start
looking online, either at home
or on their mobile phones
Marketing online isn’t an
option anymore —
it’s a requirement
It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
Marketing online is no longer
just about having a Web site
where people come to
find your business
It’s about going where
they are online and
setting-up tables in those
locations
of
small businesses have invested
any time or effort in marketing online
Only 26%
Good news:
There is still time to get
established before it’s too late
How?
Three steps:
Get out there and get found
Engage
Follow up
Google is important but there are about 50other key places you need to get found
Get out there & get found
But it’s not “set
and forget.”
You need to stay
fresh
Get out there & get found
Internet
search engines,
directories
& social media
are like big
grocery stores
Get out there & get found
There’s a “sell
by” date on almost
every piece of
information out
there
Get out there & get found
If you’re not delivering something new on a regular basis,
you’re going to get knocked off the shelf by someone else who is
Get out there & get found
Once you get found,
engage with your
prospects on their
terms.
Engage
Get them to follow you
on Twitter, friend you
on Facebook or
subscribe to your
YouTube channel
Engage
Then start offering more insightful information, expert perspective, recommendations, news, coupons, membershipprivileges…
Engage
Build relationships
Earn their trust
Earn their business
Engage
Follow Up
Continue to engage & follow up
Follow UpContinue to provide valuable information
Continue to make offers
Follow UpIt costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
Follow UpThe quickest way to start mobile marketing?
Follow up with mobile text messages
Recap:
Get out there and get found
Engage
Follow up
What are the keys
to a successful
online marketing
program
for your business?
Get started right now
Build your program incrementally to control costs
Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
Do it with zero extra work on your part
That’s where we come in.
OPTIONAL CLOSE #1 – BLUEPRINT
(for US based biz only)
Step one:
Your Blueprint
Complete marketing
assessment
Which elements
Where to start
How to build incrementally
How to do it with zero extra
work
Measure results
Just like landscape design or remodel design
Your plan to keep & execute however you wish
One time cost of $499
Let’s get startedright now
OPTIONAL CLOSE #2 - MINI-SITE + LOCAL DIRECTORIES
Step one:
Get out there & get found
Your Custom Web Presence
Your Custom Web Presence
+
Strategic Local Directory Profiles
Create a specially optimized
mini-Website
Establish your profile in 30+ key
online directories including
Add to and refresh every month
to produce incremental ongoing
results
Set-up fee of $199
Monthly fee of $299
Sign up today $498
(Set-up + first month)
Let’s get startedright now
