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Lou Adler's presentation from the ERE Expo Spring 2010.
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Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
ERE Spring Expo 2010
The Evolution of the Corporate Headhunter
- Lou Adler
Replacement hiring
New hiring
The “Sideliners”
Getting Ready for the Hiring Tsunami
Evolution of the Corporate Headhunter
Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Agenda and Objectives
• Are you a corporate recruiter or corporate headhunter?
• You need to be a headhunter to maximize quality of hire: “reach out” vs. “post and pray”
• Job-hunting psychology of the top performer• Making the conversion to headhunter
– Know the job– Maintain applicant control– Tame your hiring managers
• Testing it out
The Employee Market
• Corporate recruiters focus on those now looking - farmers
• Corporate headhunters focus on those getting ready to look and those open to talk
• Requires different process
• Where are the best people?
• Hiring tsunami coming
• Key: first, fast & with best career offer
Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Improving Quality of Hire Mix
AverageBest
MostBest
LeastBest +5%-5%
Rock Stars!Mistakes!
Your current hiring process – these are the people you now are hiring
It’s what you do with the other 90% than counts – implementing a “raising the bar”
strategy
Improving Quality of Hire Mix
AverageBest
MostBest
LeastBest +5%-5%
Observations• Everyone looks good when they’re hired. What happened?
• Discerning the “most best” is difficult during interview
• Top-third uses different criteria to find positions and apply
• Top-third uses different criteria to compare and select
• Top-third will not follow traditional approaches
• Break some rules to maximize quality of hire
Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Improving Quality of Hire Mix
AverageBest
MostBest
LeastBest +5%-5%
Converting Observations into Tactics• What are the “most best” looking for – lateral transfers, better
jobs or better careers?
• What are the prime sourcing channels for the top group?
• When is the best time to source the top group?
• What criteria does top group use to compare opportunities and select one over the other?
Career Focused Early-bird Sourcing
Explorers Tiptoers Googlers Networkers Hunters
Early‐birds Leftovers
ProspectTalent Pool
Key PointsTarget Early-birds – plan rather than react
Focus on careers – not jobsAsk: “How long have you been looking?”Be called first – Be found first – Day “-1”
Allow for “just talking” – Don’t force “apply”Know the job – not the job description!
Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Target the 48mm people on LinkedIn who aren’t
looking – the Cherry Picker Networking
TechniqueUse for ERP and Close
Connections
Target the 48mm people on LinkedIn who aren’t
looking – the Cherry Picker Networking
TechniqueUse for ERP and Close
Connections
Formalize the Candidate Decision
Selection Factor NewOpportunity
Other Opportunities
CurrentPosition
The job itselfLearning opportunityGrowth opportunityPotential impact
Job stretchThe hiring managerThe teamCompensation and benefitsWork/life balanceLocationCompanyCultureEnvironmentSecurity
Long‐term compensationOther
What criteria do the top group of candidates use
when comparing jobs and selecting one over the
other?
Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
A Retrospective
Eliminate Traditional Job Descriptions
Job DescriptionSkills
ExperienceAcademicsIndustry
ResponsibilitiesCompetencies
PerformanceProfile
Reduce costsGrow sales
Build the teamPlan w/MarketingImprove process
Design circuit
The Difference Maker: It’s what
you DO with what you HAVE, not what you HAVE
that counts!
Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Taking the Assignment: Taming Gorillas
Engaging with Managers
• What does the person need to do to ace the performance review?
• What are you going to tell the person the big projects & tasks are during interview?
• Use a timeline – what does person need to do 1st, 2nd ..?
• Ask about deal breaker• Convert HAVING to DOING
and then get agreement to “just meet” the candidate
Typical Examples
Major: Complete system design for the ____ project by March.
Major: Consistently meet quota within six months.
Team: Complete product spec w/ Marketing by March.
Do First: Analyze problem & plan.
Do Next: Upgrade the team.
Sub-task: Learn the product line.
Attracting – Assessing – Closing Onboarding – Performance Management
Why Performance Profiles?
Focus on the
DOINGnot the HAVING
HiringManager
Recruiter
TopProspect
Hiring Team
Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Headhunter’s Favorite Weapon
• Dig into accomplishments
• See combo of behaviors, skills & competencies
• Evaluate team, tech & job-related factors
• Develop trend lines
• Assess consistency/growth
• Recruit, respect & establish standards
Please describe a major accomplishment or tell me about something you’ve accomplished that you’re very proud of.
Use this question to assess, recruit & defendMost Significant Accomplishment Question
Repeat the Question!
TIME
IMPACT
Team
Individual
Observe the Trend of Growth over Time
Have candidate prepare a 360work chart describing work relationships
Use evidence to rank and defend your
candidate!
Ask MSA question & fact-finding for different team, individual tasks & job-related tasks
Clarify job: describe performance objective and ask about most comparable accomplishment
Converting Corporate Recruiters into Headhunters
©2010. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com [email protected]
Maslow’s Headhunter Tips
Social Needs
Security and Safety Needs
Physiological Needs
• No “NOs”
• Don’t sell the job, sell the next step!
• $$$ vs. Satisfaction– Ask: what drives personal
satisfaction?
• “Not interested!” vs. a short career discussion– That’s why we should talk
– Long vs. short term
AchievementNeeds
IntellectualNeeds
Self-Actualization
Becoming a Corporate Headhunter
• Reach out vs. post and pray
• Convert job descriptions into performance profiles
• Convert performance profiles into career moves
• Implement early-bird “engage first” sourcing strategy
• Maintain applicant control
• Use the interview/screen to assess, recruit and defend
• Persist – No “NOs” Maximize Quality of Hire