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#EventTechLive#EventTechLive
Conversational Interfaces: What They Are andHow to Use Them at EventsBrent Turner@brentrt
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#EventTechLive
What Are They?
Why Now?
Examples
Under the Hood
Getting Started
Recap
AGENDA
#EventTechLive#EventTechLive
What Are They?CONVERSATIONAL INTERFACES
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#EventTechLive
WHAT ARE THEY
Three Types
HYBRIDVOICETEXT
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#EventTechLive
WHAT ARE THEY
TEXT-BASED
Integrated Standalone
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#EventTechLive
WHAT ARE THEY
VOICE-BASED
Mobile Stationary
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#EventTechLive
WHAT ARE THEY
HYBRID
Robotic Displays
#EventTechLive
TEXT VOICE HYBRID
#EventTechLive#EventTechLive
Why Now?CONVERSATIONAL INTERFACES
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#EventTechLive
WHY NOW
Voice services are popular.#1
Google’s voice interface is already responsible for 20% of all mobile searches. - Google I/O 2016
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#EventTechLive
WHY NOW
Messaging services are beloved.#2
Messaging apps have surpassed social networks - BI Q3 2015
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#EventTechLive
WHY NOW
The distribution is available.
Amazon has sold an estimated 3 million Echos. - May 2016
#3
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WHY NOW
The tech is getting good.
See Microsoft Cortana, IBM Watson, Google Assistant, Facebook DeepText, and many more.
#4
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#EventTechLive
WHY NOW
The tech is opening up.
See Siri on iOS 10, Watson’s APIs, Microsoft Cognitive Services, Google’ API.ai, and more.
#5
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#EventTechLive
WHY NOW
Marketers are adding them to their DX ecosystems.Websites, mobile sites/apps, social media outposts, and now… chatbots.
#6
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#EventTechLive
WHY NOW
Past the peak of the hype.#7
And on our way into the Trough of Disillusionment
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#EventTechLive
In the event industry, we can be one of the first known early adoption stories.
WHY NOW
But it is still buzzworthy.#8
#EventTechLive#EventTechLive
ExamplesCONVERSATIONAL INTERFACES
#EventTechLive
Help DesksOn-demand support for attendees
#EventTechLive
Session RecommendationsGet feedback, ask questions, then direct to next best session
#EventTechLive
Onsite GamesFilling downtime with more branded content engagements
#EventTechLive
Interactive ExhibitsGo beyond the simple scripted, touch interfaces
#EventTechLive
Immersive ActivationsPersonalize the experience in real-time
#EventTechLive#EventTechLive
Under the HoodCONVERSATIONAL INTERFACES
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#EventTechLive
Under the Hood
TECHNOLOGYDESIGNDATA
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#EventTechLive
UNDER THE HOOD
DATA
OWNEDFOUND INSIDE YOUR BUSINESS
i.e., event agenda and speakers, customer systems, product/service information
PUBLICOPEN SOURCE OR API-ACCESSIBLE DATA
i.e., data.gov, weather services, Twitter APIs
PAIDSYNDICATED DATA SERVICES AND SETS
i.e., financial and market data, surveys and analysis
COMPUTEDHYBRID OR DERIVED DATA SETS
i.e., trend aggregations, data correlations
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#EventTechLive
UNDER THE HOOD
DESIGN
LANGUAGETHE BUSINESS-APPROPRIATE WORDS AND DIALECT
i.e., jargon, regional phrases
PERSONALITYTHE ON-BRAND TONE, TENOR, AND CADENCE
i.e., serious, playful, off beat
UXTHE BACK AND FORTH INTERACTION FLOWS
i.e., flowcharts, nonlinear stories
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#EventTechLive
UNDER THE HOOD
TECHNOLOGY
Betaworks Venture Beat
THE BOTSCAPES
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#EventTechLive
UNDER THE HOOD
1. Intelligence2. Platforms3. Integrations4. Analytics and Monitoring5. Distribution
TECHNOLOGY
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#EventTechLive
UNDER THE HOOD
IntelligenceNatural Language Processing (NPL)Artificial Intelligence APIsMachine LearningCognitive Services APIsSpeech RecognitionVoice RecognitionImage/Video Intelligence
Examples
TECHNOLOGY
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#EventTechLive
UNDER THE HOOD
PlatformsFrameworksThird-party Ecosystems
Examples
TECHNOLOGY
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#EventTechLive
UNDER THE HOOD
IntegrationsEvent Registration SystemsWorkflow AutomationBusiness Systems (i.e., CRM)Single Sign-OnPayment GatewaysData Exchanges
Examples
TECHNOLOGY
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#EventTechLive
UNDER THE HOOD
Analytics and Monitoring
Examples
TECHNOLOGY
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#EventTechLive
UNDER THE HOOD
DistributionSyndicatorsDirectoriesSearch EnginesApp Stores
Examples
TECHNOLOGY
#EventTechLive#EventTechLive
Getting StartedCONVERSATIONAL INTERFACES
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#EventTechLive
Getting Started
USE A BOT BUILDER
PROTOTYPE A DESIGN
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#EventTechLive
GETTING STARTED
PROTOTYPING A DESIGN
BotSociety Botframe
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#EventTechLive
GETTING STARTED
USE A BOT BUILDER
Flow XO Motion.AI
#EventTechLive#EventTechLive
RecapCONVERSATIONAL INTERFACES
#EventTechLive
Help Desks
Session Recommendations
OnsiteGames
InteractiveExhibits
Immersive Activations
+ Much More
Networking, Commerce, Registration, Translations
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#EventTechLive
Recap
Popular Strong, Open TechnologyBuzzworthy
DataDesignTechnology
WHY NOW? COMPONENTS
Identify the OpportunityPrototype a DesignUser a Bot Builder
GETTING STARTED
#EventTechLive
Thank You CONNECT
GET THE SLIDES
http://cramer.com/EventTech2016
Brent [email protected]
http://aboutBrent.com
#EventTechLive