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Content marketing and selling make content customers. A real example testifies to this conclusion
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Content Marketing Towards Content Customers
Ali Anani
It is a true story of a medical rep and how he solved his dilemma
The Magic Formula
How to achieve the magic formula?
Content
That
interests customer
s
Relevance Zone for both parties
Content I am offering
From a biorefinery approach
To a info refinery
approach
Biorefinery inforefinery
The salesperson started collecting raw medical
information and fractioning it in the inforefinery to suit the needs of the medical
doctors
The information in one of the newsletter helped an influencer MD to treat an acute problem
The salesperson gained the trust, positive attitude and feeling of gratitude from the MD
Customer (MD) conversion
Content Marketing is a great tool to convert a non-customer to a loyal
customer
Be content with the content
Content selling and marketing are win-win scenarios
Content Marketing
Give benefits before cost
Divide benefit Zero cost
Infinite feeling of gratitude
Time Saving
Trust Building
Mutual Respect
Positive Attitude
Regular Triggers
No Intrusion on Customer
RealizedBenefits for the customer
Content marketing removes doubt and builds trust, andBusiness will roll by
Let your mind wander a little bit.
Stretch
Walk
Jog
Run
Then, just don’t stop running!