Embed Size (px)
Citation preview
Topic
Primary Keyword
Establish CTA
Map to Landing Page
SupportingKeywords
SupportingKeywords
ID 1‐2 internal posts to link to
"What other content forms does this fit?"
For ideas:- put topic and/or keywords intobuzzsumo, twitter advancedsearch, etc.- see what's being shared themost / by whom
Start with either, but can't haveone without the other
Match keyword / topic withCTA and landing page fortargeted product promo
Content Creation
@DisruptiveDave
Blog
MediumContent Distro
Social Share
FB Twitter
Email List
One off In drip
Social Graphics
Piece #1 Piece #2
personal and company
snackable highlights from post
7-10 times on each over 3-5week period
1-2 hashtags per post
7-10 times on each over 5-10week period
@DisruptiveDave
