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30 Demo Requests - 6% Conversion Rate
10 Demonstrations - $300 / Demo
1 Customer - $3,000 Cost Per Customer
50,000 Impressions1% CTR - (500 Visitors)
$6.00 CPC
75 Downloads - 30% Conversion Rate ($20 ea)
9 Demonstrations - $300 / Demo($166)
3 Customers - $500 Cost Per Customer
50,000 Impressions.5% CTR - (250 Visitors)
$6.00 CPC
One Year Later: !
Organic Traffic - 30%Engagement +150% Inbound Links: +40%
Social Sharing +100% Sales +185%
B2B Training Software Company !
8 Months Later - Customer Acquisition: !
1.2x the cost 1.5 x as long…. !
!
……..wait for it
B2B Training Software Company !
8 Months Later - Customer Acquisition: !
Spent 2x as much Stayed 5X as long 2X more likely to share !
!
Thought'Leadership' Storyteller'
Meet'Demand'
Create'Trust'
Nurture'Change'
“You;lity”'
Be'Found'
Generate'Awareness'
SEO'Inbound'Marke;ng'
Creates'Demand'Differen;ates'
Creates'Evangelists'
Changes'Beliefs'
Awareness'Builder'
Thought'Leadership' Storyteller'
Meet'Demand'
Create'Trust'
Nurture'Change'
“You;lity”'
Be'Found'
Generate'Awareness'
SEO'Inbound'Marke;ng'
Creates'Demand'Differen;ates'
Creates'Evangelists'
Changes'Beliefs'
Awareness'Builder'
Financial Services Strategy Firm !
The Plan • Website: Daily - 3 “How To” Articles • Blog: “The World’s Largest FAQ” Post • Social: Daily posts on FB, Twitter Etc.. • LinkedIn: Company Page, Blog Posts
!
From Good to Better: !
• SEO Results: Top 10 across 20 keywords • Websites - 25% increase in traffic • Blog: 100% increase in traffic • Social: Thousands of likes, 5K followers
!
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Financial Services Strategy Firm !
The Plan • More traffic didn’t actually = better results • SEO results are great - but who cares? • Realized - Less content and more
“tentpole pieces” and re-use provided better quality traffic, helped sales more.
!
From Better to Great: !
• Research studies (6-8 weeks of production) • Aggregate client data (quarterly, yearly) • Industry/Influencer expertise
!
!
Thought'Leadership' Storyteller'
Meet'Demand'
Create'Trust'
Nurture'Change'
“You;lity”'
Be'Found'
Generate'Awareness'
SEO'Inbound'Marke;ng'
Creates'Demand'Differen;ates'
Creates'Evangelists'
Changes'Beliefs'
Awareness'Builder'
Thought'Leadership' Storyteller'
Meet'Demand'
Create'Trust'
Nurture'Change'
“You;lity”'
Be'Found'
Generate'Awareness'
SEO'Inbound'Marke;ng'
Creates'Demand'Differen;ates'
Creates'Evangelists'
Changes'Beliefs'
Awareness'Builder'
Financial Services Strategy Firm !
• Average Approx 100 Subscribers • Passionate Subscribers • Top 5 reason for renewal • 4 New engagements from new clients
!
!
• “You Are The Program” Conference • 150 Attendees (Limited) • Waiting list now • 25 new projects (hallway conversations)
!
!
Thought'Leadership' Storyteller'
Meet'Demand'
Create'Trust'
Nurture'Change'
“You;lity”'
Be'Found'
Generate'Awareness'
SEO'Inbound'Marke;ng'
Creates'Demand'Differen;ates'
Creates'Evangelists'
Changes'Beliefs'
Awareness'Builder'
DEVELOP TWO IDEAS !
A FIRST STEP - IMPROVEMENT TO AN EXISTING APPROACH !
!
!
!
AN IDEA FROM GOOD TO GREAT OUT OF THE BOX
