www.attendly.com

Content Marketing for Startup Founders(How to Take Over the World)

Scott Handsaker – CEO and Co-Founder

SCOTT HANDSAKER

CEO / Co-Founder Eventarc + Attendly

Raised Venture Capital

Mentor at Angelcube

TYPICAL MARKETING SLIDE

Sponsor meetups

Blogging

Adwords

YOU CAN TAKE OVER THE WORLD FROM MELBOURNE

The process of earning the interest ofcustomers rather than buying it

INBOUND MARKETING

INBOUND MARKETING

Content

SEO

Social

CRO

TYPICAL AUSSIE STARTUP

PPC

SEO

Direct Sales

PR

WOM

CONTENT MARKETING

Scalable

Economical

Anyone can do it

Keeps working

Effective

WHAT ARE WE TRYING TO ACHIEVE?

Get more customers

Get more leads

Get more revenue

WE DO THIS BY EARNING TRUST

YOUR CONTENT MUST BE

Exceptional

Original

Interesting

Shareable

EVENTARC 2010

6,000 uniques in 48 hrs

Distribution by thought leaders

Then we stopped – WTF?

EVENTARC 2012

2 to 3 posts a week

Seeding on Twitter and Facebook

It's not enough!

THIS MAY BE MORE WORK THANWE THOUGHT

1. IDENTIFY YOUR TARGET MARKET

2. GENERATE 100 TOPICS / IDEAS

3. DECIDE ON TYPES OF CONTENT

4. DECIDE WHO WILL PRODUCE IT

5. PRODUCE AN EDITORIAL CALENDAR

6. PRODUCE AND PUBLISH

7. SEED THE SHIT OUT OF IT (50%)

8. MEASURE, THEN ITERATE

YOUR CONTENT MARKETING...

Sustained

Voluminous

Remarkable

Strategic

Don't give up!

TIME TO PIMP MYSELF

scott@attendly.com

@shandsaker and @attendly

www.attendly.com

IMAGE CREDITShttp://www.flickr.com/photos/arminho/7065353923/sizes/l/in/photostream/

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