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Using Web 2.0 power for small tourism agencies
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…what does it mean for you?
c Fandango Group 2008
Using Web 2.0 power for small tourism agencies
Introduction
Who?
What?
Group intros
©Fandango Group 2008
Who are we?
Linda Francis, F a nda ng o G roup
Rogier Gruys, Canadian Tourism Commission
©Fandango Group 2008
What are we going to do?
Linda to start Get you thinking…
Rogier next Real world examples
Cozy round table chat Brainstorm ideas Start, stop and continue
©Fandango Group 2008
Group Intros?
Your Name
Your organization
What you’d like to get out of this session
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What is Web 2.0?
What do you think it is?
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Some ideas of Web 2.0
Source: http://www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
What do I think of Web 2.0?
Human nature
New ways…same stuff
Faster
Global
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Keys for Tourism
Nice shoes
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Good hair
Become a destination“Maven”
“The Tipping Point” by Malcom Gladwell
People always: Look for them
Come back
Trust
Decisions
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Times…they are the same
First Nation – witnesses
Foreign Correspondents
Free Masons
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Get yourself a CMS!
“Software as a Service” Take ownership $ on IA $ on flexible navigation $ on words and pictures Who is your market?
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Watch for…
Very structured content Tagging
User-driven
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Find free/useful content
Weather Feeds
Border crossing web cam
Blogs
RSS feeds
Others?
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Times they are a changin’
Trust Opportunity as Tourism Agency Inspire, incite “bring it all together” Easy Your experiences?
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HelloBC.com
Check out the links…
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HelloBC.com Check out the internal links… Who’s photo?
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Web channels
“…our expertise is creativity, and our emphasis is on enhancing and furthering our primary role and ability as a content creator and provider. We provide content on the platform and in the form that best suits our audience.”
– Robert Rabinovitch, President/CEO CBC/Radio-Canada
©Fandango Group 2008
Web channels
RSS feeds You Tube Podcasts
“…our expertise is creativity, and our emphasis is on enhancing and furthering our primary role and ability as a content creator and provider. We provide content on the platform and in the form that best suits our audience.” – Robert Rabinovitch, President/CEO CBC/Radio-Canada
©Fandango Group 2008
Your extended family
Tourism orgs above/below
Cooperate
Feed up and receive down
CTC – Google Appliance
Share applications
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…
The Beginning
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Lastly…
Questions?
©Fandango Group 2008
