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http://artssocialmedia.wikispaces.com
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The Listening Experiment
Objective
• Monitor existing social media streams to learn more about our online audience
The Tools
• SOCIAL MENTION, GOOGLE READER, TWITTER and QWITTER were used to LISTEN
Audience
Jewish Individuals/Enthusiasts
Arts/Cultural Institutions
Tourists
Photographers
Families
Arts/Cultural Enthusiasts
Press
Jewish Institutions
1,009 friends
1,212 followers
320 group submissions
Students
NATIONAL & LOCAL
Integrating Social Media into the Overall Marketing Plan
eBlast
PR
Facebook Video
#link
Blog
Key Learnings
• We’re in the Club!
Key Learnings
Key Learnings
• Don’t look desperate
Doesn’t this event look fun????!!
Will you be our friend?
Please re-Tweet this or I’ll get fired.
Key Learnings
• Maintain a Balance
Next Steps
• Continue to LISTEN and ENGAGE our audience
• Continue one-to-one contact • Identify who our INFLUENCERS are• Identify who we want to ENGAGE that
isn’t currently participating