Consumer futures-2020 Scenario's for tomorrow consumers Toolkit part-3-scenario-pack-1-my-way

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  • 1. my way Prosperous my sell it way to me do it yourself do it for me from me Im in your to you hands LESS Prosperouspersonal energ y 1st 2nd com muni ty land allot ment s smal lhold ings 3rd ian 4 hom e th plac e insta nt feed back trav el netw orka ble comp ete with frie nds
  • 2. my way my way sell it to me summary from me to you Im in your hands1. the economy is prosperous, and characterised 6. our relationship with brands isby high levels of entrepreneurial activity demanding and unpredictable, web-based, interactive, transparent and influenced by peer-to-peer2. government is limited in its role at national recommendationlevel, but more active at the local level 7. we use the internet and technology3. our society is optimistic but individualistic and to make our lives easier and to socialise, trade anddeeply divided between haves and have-nots protest with people around the world4. business and brands are less powerful 8. we think that sustainability is desirableand forced to innovate constantly and to adapt to local in our local communities, but when it comes to global issuesneeds community-based trade dominates often between we often put the satisfaction of our own needs and wantscommunities in different parts of the world before the greater good5. we buy stuff from individual producers aroundthe globe, local brands and businesses, cooperatives andonline exchanges we particularly like home-grown orlocally produced products (return to contents page) page 17
  • 3. my way my way sell it to me indicators from me to you Im in your hands inequality debt trust oil barrel UK index of inequality Average UK adult debt % of people who say that most people food imports Price of oil per (Gini coefficient; high is less equal) including mortgage in their neighbourhood can be trusted % of food consumed in UK that is imported$155 50% 50k 70% 65% 47% 68% 60%$124 40% 40k 56% 52% 38k $93 30% 34% 30k 42% 50% 39% $98 30k 40% $90$62 20% 20k 28% 26% $31 10% 10k 14% 13% $0 0% 0k 0% 0% 2011 2020 2011 2020 2011 2020 2011 2020 2011 2020 attitudes to supermarket power nanotech household spend environment % of UK grocery market taken by top 4 online spend Number of nanotech- % of household expenditure that goes on % of people who say that environment / supermarkets % spent online based consumer products food and (non-alcoholic) drink pollution should be a government priority90% 30% 9000 30% 70% 29% 8425 65%72% 76% 24% 7200 24% 56%54% 62% 18% 5400 18% 42% 18%3