* Around 100 interviews in US and India in Dec 2011

Various analysts and industry experts es�mate Worldwide cloud compu�ng market to be around $50-$100 billion market and Consumer Cloud market to be around $5-$10 billion today. Consumer Cloud market is expected to grow at a rapid pace in the future.

Our ini�al pilot study* shows more than expected Consumer Cloud awareness levels.

Ques�ons we try to answer

2 What cloud compu�ng services are used by consumers today?

Unconscious usage of Consumer Cloud servicesConscious of currently used Consumer Cloud servicesTime spentAccessibility pa�erns/device play

3 Key concerns

InhibitorsSecurity, trust and privacy issues

5 Who are the leading cloud compu�ng vendors as per blueocean Consumer Cloud Vendor Index?

Vendor percep�onVendor preference and favourability pa�ernsCurrent and future usage for various vendorsBrand loyalty vs. Service loyalty

4 Are consumers willing to pay for cloud compu�ng services?

Free or paid usageWillingness to payWhich "service price point - value proposi�on" has maximum mone�za�on opportunity?

Consumer Cloud StudyConsumer Cloud Study

More than two-third of the online consumers are aware about Cloud compu�ng; however more than half relate Consumer Cloud to storage and file-sharing services

1 Do consumers know what cloud compu�ng is?

Awareness and comprehensionRela�onship between awareness and usageDrivers

Cloud compu�ng services have been around for a while; however, it has gained significant a�en�on in the last couple of years. From being a term used only by businesses and IT managers, today cloud compu�ng is increasingly becoming relevant to consumers. This is driven by the relentless growth of Internet, Smartphones/Tablets, Social Networking and App Stores.

Cloud compu�ng vendors who were focusing only on enterprises are now also targe�ng consumers. Vendors have started realizing the poten�al in “Consumer Cloud services”.

An immense amount of research has been done around the overall cloud compu�ng space. However, most of this research focuses on enterprises and business users of cloud compu�ng. Very limited research and data is available on the “Consumer Cloud space”. There are a range of ques�ons pertaining to Consumer Cloud, related to awareness, percep�ons, usage and mone�za�on opportuni�es, for which the stakeholders are looking for answers.

To know more about the research and order a pre-release copy, please get in touch with us at cloudtracker@blueoceanmi.com

Aboutblueocean

blueocean helps companies transform the way they define and use market research. We balance the rigor of survey research with the richness of other informa�on channels to create an integrated and on-going pulse of markets, customers, and compe�tors.

At blueocean, we approach every business issue with an aim to draw maximum insight. We tap a mul�tude of sources that already exist and fill gaps in knowledge with highly tailored survey-based research or through conversa�ons in our blueocean Café™. Using one source to augment another, our integrated 360 Discovery™ provides a more organic and an�cipatory view of issues and insights.

Our focus

Our focus will be on defining and establishing 2 key metrics, that can then be tracked on a half yearly (or quarterly) basis.

blueocean Consumer Cloud Readiness Indexblueocean Consumer Cloud Vendor Index

Based on Our

360 Degree Approach

DiscoveryTM

How will we do this?

Based on our 360 DiscoveryTM degree approach

Core method of online primary research augmented with vendor interviews, In-depth consumer interviews and leveraging social media analysis.

3 geographies (USA, Germany, India)

Sample (primary research) - 300 in each country

In order to answer these ques�ons, blueocean is launching a comprehensive study on the “Consumer Cloud” space