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What is a concierge MVP? It's a minimum viable product that involves manually solving the customer’s problem. De-risk your new business idea and avoid the need to develop too much product upfront by utilizing the concierge MVP experimentation model. This is a talk I gave for Lean Startup Machine Austin on September 28, 2013 at Capital Factory.
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CONCIERGE MVP@TIMGASPER "
(1) WHAT IS THE MOTIVATION?!
Product development is costly and takes time. Especially automation, machine learning, unique IP, etc.
Iterate and learn quickly. De-risk or fail early and often.
(2) WHAT IS A CONCIERGE MVP?
A minimum viable product that involves manually solving the customer’s problem.
Starts off with a curated set of services instead of a product.
Although typically inefficient and not cost effective, services can
be quickly iterated upon and modified.
Concierge MVPs are a natural evolution of
problem and solution interview techniques.
THE TRUE CONCIERGE
For when you aren’t sure if you are solving a must have problem and need to be very high touch to get maximum learning.
THE MAN BEHIND THE CURTAIN (OR THE WIZARD OF OZ)
For when an automated process can wait… and sneaker power can suffice for now.
BRAIN UNDER CONSTRUCTION (OR THE GRAND EXPERIMENT)
For when you’ll need brain development (algorithms, machine learning, special sauce) or a two-sided marketplace… but you can test it the simpler, faked-up way first.
CONSULTING WITH A PRODUCT VENEER
For when you want to validate your business-oriented or enterprise solution.
(3) ASSUMPTIONS YOU CAN TEST
Is the Product Valuable? Must Have versus Nice to Have?
What the Customer Looks Like • Who actually wants to use this product • How do you find them • Behaviors, not just words • Messages that capture their attention (acquisition/activation), versus value
that keeps them around (retention/referral)
How Will the Business Model Work
• Will they pay for it? • Revenue? Profit?
The Mix of Products and Services You’ll Need to Provide
• Can the services be: Productized? Efficient? Automated? Outsourced?
(4) AVOID THESE COMMON MISSTEPS
Not everyone needs to do a concierge MVP!
Don’t do your concierge MVP forever! Set expectations with
customers!
Do small batches so you don’t overwhelm
yourself!
Be careful what you tell customers! Don’t lie, but also set them up
for the real thing later!
GET OUT OF THE BUILDING! @TIMGASPER "
and build
shit fast
…
like conc
ierge MVPs!
^