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Why now…
Never before has the marketplace demanded . . . so much . . . so quickly
of businesses and their communications
Strategic planning Crisis communications Stakeholder engagement Reputation management
Media relations Earned, paid and owned media Analogue presentations Media materials
New products Branding Social media SEO Service launches Assessments Realignment
Regulators B2C Employees B2B Shareholders Communities
Because your business needs & deserves the value…
of our global experience
connections
ability to deliver
Why CG…
Who are we…
Senior communications professionals
4 continents
20 countries & cultures
Deep insight
Excellent connections
Proven performance
Delivering significant service & value for decades
Real people, real results…
Experienced professionals worldwide working together to help ensure clients’ success
Our credentials…
Minimum 15 years
experience
Awarded for excellence
Professionally accredited
Code of ethics
Proven expertise
Representative clients…
Energy
Tourism
Pharma
Tech
Finance
Representative case studies…
Technology start-up Digital Furnace had an innovative
software solution for delivering voice over cable television
networks but needed an identity, branding and positioning
for an initial public offering or acquisition.
Representative case studies…
STRATEGY: Markets Worldwide positioned the offer in business terms using PR, website, technical white papers, marketing communication, trade-show launch and face-to-face communication with analysts, media etc.
RESULTS: Broadcom Corporation purchased Digital Furnace within a few months for $136 million. Read full case study.
Representative case studies…
The construction of a District Energy System seemed like a ‘no-brainer’ to the project developers at the Canadian city of Prince George. It would make use of a readily available resource to provide energy security for the downtown core, and provide environmental benefits in the process. But the community didn’t like the project. And they succeeded in getting it cancelled. The city called in PRMedia.
Representative case studies...
STRATEGY: PRMedia engaged closely with key stakeholders, adjusted the action plan and succeeded in getting unanimous council approval and support from those who stopped the initial project.
RESULTS: The system is now running, providing clean, renewable heat and hot water for the city.
Representative case studies…
Competence Communications was asked to position TripAdvisor
as an authoritative source for planning the perfect trip thanks to
the suggestions of millions of travellers, through the
presentation of the annual awards dedicated to the best beaches
worldwide according to the opinion of TripAdvisor’s travellers.
Representative case studies...
STRATEGY: Involve National institution (Italian tourism minister) and local institution (DMOs) for the presentation of TripAdvisor’s Travellers’ choice beaches awards. Issue press releases to national and local media. RESULTS: Publication of over 130 articles on local and national media like TG5 (primary news broadcast), repubblica.it (primary news website of national daily La Repubblica) and LaStampa.it, (news website of the third national daily).
Industry experience…
Consumer Automotive Beauty & cosmetics Consumer finance Consumer goods End-user tech Energy & ‘green’ Food & beverage Healthcare Real Estate Sports Travel & tourism
Banking & insurance Environmental Internal business Investor messaging Pharmaceutical
Chemical Government Institutional Oil & gas Regulation Trade shows Technology Transport Utilities
Business & specialized
Empower, localize your social presence • International PR and communication via social media can be very beneficial for:
– Managing your reputation
– Managing and maintaining a consisting brand voice
– Promoting your business, products
– Engage with customers and gather feedback
• Having a social presence, being engaged in online conversations in target markets
is virtually essential in today’s world
• Crisis management more challenging due to 24/7 social platforms
By drawing upon best practices across wide range of clients, sectors, cultures and geographies,
Comprehension Group can help drive your social strategies and conversations to ensure they
don’t get lost in translation.
Using internal social media to drive engagement Innovative companies are using social media internally to:
Improve effectiveness, reach of communication
Identify and address employee issues, concerns
Foster conversation and collaboration
Encourage and solicit ideas
Boost employee productivity and engagement
Many organizations train, direct their employees to be company advocates on external social media platforms
At minimum, organizations need to ensure they have adequate policies and procedures to manage employee use of social tools
Experts in the Comprehension Group have the experience and expertise to help clients plan and execute internal social programs
How…
Our breadth & depth allow you to choose one action or many…
Pla
nn
ing Needs
Assessment
Pla
nn
ing Strategic
Counsel
Targ
etin
g Message Development
Targ
etin
g Media Selection
Exec
uti
on
Go to Market
Eval
uat
ion
Measure, adjust & deliver
Position papers, media materials, policy statements, crisis plans, speeches, analogue & digital presentations, white papers, blogs & other social media outreach, events and
launches, targeted outreach to employees and other specific stakeholders….
Where are we…
Canada Montreal Toronto Vancouver
North America
USA Atlanta Austin Boston Los Angeles New York City Raleigh Seattle
Where are we…
North & west Amsterdam Brussels Copenhagen Frankfurt Lausanne London Paris
Europe South & east Athens Budapest Madrid Milan Rome
Where are we…
Asia Hong Kong Mumbai Shanghai City
Asia & Pacific
Pacific Auckland
Where are we…
North Casablanca Niamey Tunis
Africa
South TBA
Contact CG…
Europe Lorenzo Brufani [email protected]
Eva Maclaine [email protected]
The Americas Richard Miles [email protected]
Roger Friedensen [email protected]
Asia Pacific Helen Slater [email protected]
Stephane Prud’homme [email protected]
• Owner Claus Johnsen, founded in 2011
• Claus is an experienced communication expert with more than 20 years of experience in PR and corporate communication.
• Sense Communication is driving operational excellence through creativity, loyalty, strategy and high engagement
• Sense Communication serve and has been serving great brands such as LEGO, Microsoft, CSC, DELL, DSB (Danish Railway), Post Denmark, SimCorp, Ældre Sagen (Membership association - DaneAge Association) and Boxer TV
• Practise fields: PR, Social Media, Corporate comms., Crisis Comms, Change Comms, internal Comms.
Denmark, Sense Communication
Contact details: [email protected] Tel.: +45 26 72 80 64 www.sensecommunication.dk
