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Communication NOT Masturbation

Communication not masturbation

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Presentation for Founder Institute remiding founders to look for publicity when it helps the business the most...Title was meant to be "catchy"

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Page 1: Communication not masturbation

Communication NOT

Masturbation

Page 2: Communication not masturbation

Most start ups

Page 3: Communication not masturbation

Simon’s communication

continuum™

Page 4: Communication not masturbation

TOO EARLY

CASE STUDY

Page 5: Communication not masturbation

JUST RIGHT

CASE STUDY

Page 6: Communication not masturbation

Final advice

• Relationships with journo and bloggers are long term

• Pay for good content, maybe more cost effective than PR

• Blog or tweet or Facebook about your topic, you love it, right?

• If u can afford PR agencies, keep it tight and focussed


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