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November 17, 2009
Comcast Spotlight Online Solutions
Reach. Efficiency. Quality.
Reach. Efficiency. Quality.
• Display Advertising● 300x250● 728x90● 160x600
• Text Links• Video Pre-Roll• In-Banner Videos• Custom Opportunities
● Takeovers● Roadblocks● Trivia Games● Sponsorship
• Search• Geo-Targeting
Reach - Comcast.net
• Comcast.net– 16.9 Million Unique Visitors / mo
• 418,000 Unique Visitors in the Washington DC
– 3.6 Billion Monthly Page Views
– 38 Million Monthly Videos– 17.4 Average Visits per Visitor
– 8.6 Average Minutes per Visit
• First Look– 64% of Comcast High Speed
Households keep Comcast.net as their default Home Page
• Coming back for more– Content– Email
Source: comScore 2009
• #2 ISP in the US – More than 15 million subscribers
REACH - Top Web Domains in DC
Source: comScore Media Metrix Local Market report / Washington, DC August 2009. Base Total Audience, Average Daily visitors (000)
Average Daily Visitors (18+)
Reach - Comcast Digital Entertainment
• Comcast Digital Entertainment is 4 great sites with one opportunity to reach entertainment enthusiasts
• Best-in-class Entertainment Sites
Fandango Fancast Movies.com
ScreenRant
NEW!
Reach - Comcast Automotive Vertical
• A collection of over 50 auto-related web sites– One Network Purchase for over 50 automotive
websites• Reaches the “in-market” car buyer
– LOCAL Inventory• Best way to gain maximum exposure
Efficiency
Efficiency
Finance
Home Page Entertainment News
Sports
Sign InMail Center
The 300x250 banner is always located above the fold
Quality Water Glen Ridge ‘s comments on
Comcast.net: “We have been trying many new
avenues for online advertising and none have been as fast or give as high a return as Comcast.net. I have seen better results in two weeks than I have using other sites for several months.
The number of impressions offered by Comcast was impressive and paired with the average click-through rates; I knew we had to give it a shot. I couldn’t be happier with the results we are getting.
Comcast has sent us hundreds of qualified clicks and new leads. Our conversion rate to leads is almost 4%, which is higher than it has ever been.”
-Adriana Talatinian Internet Marketing Mgr for Northern
Acres
Campaign start date: JuneCampaign end date: October Placement: Home, News, Finance pagesCTR: .48%
Quality
• Sticky • Visitors • Localized • Personal • No Clutter • Performance• Targeting
Thank You!