Mobile PositioningIndoor and Outdoor. Global Coverage.

Location Based Services• Facebook Places

• Facebook Deals

• Twitter

• Google Latitude

• Check-in Services

FoursquareGowallaLoopt

• Picture Geo-tagging

• Local Search

• Friend-Finders

• Fleet Management

• Asset Tracking

• ....

Picture Geo-tagging

2009: 73% of all mobile phones have camera (2850 M devices) Source: Tomi Ahonen - The Insider’s Guide to Mobile

Facebook Places

2011: There are more than 200 million active users currently accessing Facebook through their mobile devices.

Source: Facebook.com

Google Latitude

Google notes that more than 10 million consumers are now actively using Latitude each month.

Source: http://www.fiercemobilecontent.com

Location Based Services“Revenue from location-based services for consumers will reach $8.3 billion in 2014. Advertising will become the dominant contributor of revenue.”

/ Anette Zimmermann

Location Based services...requires location information...

....both indoor and outdoor.

LatitudeLongitudeAccuracy

6 Positioning Methods - 6 Pros & Cons

GPS WIFI CELL-ID

RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES

• Good outdoor accuracy (15 m)

• Limited/none indoor coverage

• Drains your battery

TextText

1. GPSPicture: http://soundofscience.files.wordpress.com/2009/03/gps_satellite_nasa_art-iif.jpg

• Good coverage and accuracy in urban areas (25 m)

• Requires WiFi enabled mobile

• Requires a WiFi database

Picture: http://www.skyhookwireless.com/howitworks/coverage.php

Cell-id• Always available -

requires no extra power

• Indoor and outdoor coverage (100-800 m)

• Requires a Cell-id database

Picture: http://upload.wikimedia.org/wikipedia/commons/a/ae/Telstra_GSM_and_NextG_tower.jpg

Network positioning

• Works on all mobiles

• Requires agreement with operators.

• Limited accuracy (> 500 - 1000 meters)

Picture: http://www.ericsson.com/solutions/positioning_methods/lbs.shtml

Compare the6 Positioning Methods

GPS

WiFi

Cell-id

Network

0 3.75 7.50 11.25 15.00

Battery life (days)

GPS

WiFi

Cell-id

Network

0 250 500 750 1,000

Accuracy (meters)

Accuracy vs Battery Life

Coverage vs Phone Availibility

Coverage AvailibilityGPS Outdoor-Rural Medium

WiFi Out/Indoor-Urban Medium

Cell-id Out/Indoor High

Network Out/Indoor Operator dependant

NFC Tagged area Low

2D Barcodes Tagged area High

Combain offers WiFi and Cell-id positioning

GPS WIFI CELL-ID

RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES

Combain offers Global Coverage

>12M cell-ids >45M wifis >1000 operators >200 countries

Unique penta positioning method. Cell-id accuracy < 100 m in urban areas.

Two Products

• Location-API.com

• On-line webservice. Three models: Free, Basic, Premium

• Combain Coarse Location

• Native client with/without offline data

Architecture

HW Platform with Sensors

OS with Sensor and Location Framework

Sensor- and Location Aware Applications

Architecture

HW Platform with Sensors

OS with Sensor and Location Framework

Sensor- and Location Aware Applications

WiFi Cell-idGPS

Architecture

HW Platform with Sensors

OS with Sensor and Location Framework

Sensor- and Location Aware Applications

WiFi Cell-idGPS

Combain Coarse Location Client Cache / Offline storage

Architecture

HW Platform with Sensors

OS with Sensor and Location Framework

Sensor- and Location Aware Applications

WiFi Cell-idGPS

Combain Coarse Location Client Cache / Offline storage

Architecture

HW Platform with Sensors

OS with Sensor and Location Framework

Sensor- and Location Aware Applications

WiFi Cell-idGPS

Combain Coarse Location Client Cache / Offline storage

Facebook Twitter Photos Browser SMS

Partners & Friends• Sony-Ericsson

• Ericsson

• TeliaSonera

• Doro

• Boomslang Instruments

• Teltonika

• izon247

• Cargo Guard Gmbh

• Container Service

• Krogshults Maskinstation

• Möklinta Maskinstation

• Stadsbudskontoret Västervik

+ more than 1000 registered users via Location-API.com

Demos

• Location-API App at Android Market

• Realtime coverage maps at combain.com

Thank you!