What are the models for brand management, and what does this mean for _yourself_ as a personalbrand (note: thinking required here)

There are three basic models for managing brand collaboration, which are the one stop shop, using a brand agency, and stewarding the brand internally with an integrated marketing team (Neumeier,2006,p.54).

The first model the one stop shop has its roots back to the early twentieth century and would therefore be too ancient to incorporate with managing my own personal brand (Neumeier,2006,p.54).

Company

The second model is a more complex version of the one stop shop and requires the client company to work with another organization like an Advertising agency or a PR firm that would assemble a creative team to help develop and manage the brand (Neumeier,2006,p.56). The problem with the second model is that companies may

lose control or development within their brand (Neumeier,2006,p.56).

CompanyAlready containsthe resources forBrand management

Brand Agency

Models for Brand Management cont.

The third model is a much more complex but modern way of brand management (Neumeier,2006,p.58). It is known as the Integrated Marketing Team, which sees branding as a continuous network activity that takes place within the company (Neumeier,2006,p.58). In this model internal marketing teams work with other members outside the company and form a super team that helps to manage the brand (Neumeier,2006,p.58).

Colleagues Trade Services

Me Mentor

Networking

Integrated marketing team

Process

Identify yourSkill sets

Find the peopleNeeded throughrecruitment

Hold regular meetingsAt least once a monthto help manage your brand