Collaborative Commerce

Benintendi Lorine & Prevost TyphaineMBA 2A

Mrs. Craig course

Definition“Optimization of supply and distribution

channels in order to capitalize upon the global economy and use new technology

efficiently.”

Collaborative commerce companies in hospitality

Blablacar

Onefinestay

What does disruptive innovation mean?

« It is a process by which a product or service takes root initially in simple applications at the

bottom of a market and then relentlessly moves up market, eventually displacing established

competitors »

By Clayton Christensen

How is each company disruptive?

Blablacar

BlaBlaCar connects drivers traveling with available seats with passengers looking for a means of transport.

It is a disruptive company because :

It targets train, bus and plane customers It steals customers from transport companies It readucates customers in doing things differently

Onefinestay

Onefinestay offers customers to stay in a luxury accomodation while its owners are not using it.

It is a disruptive company because :

It steals customers from luxury hospitality industry It creates a new experience by living « in the

shoes » of the owners Customers have more while paying less It readucates customers in doing things differently

How is each company disruptive?

Is there a role for hotel companies in collaborative accommodation

providers?

YES Independent hotels can list themselves

on collaborative commerce sites

Big hotel chains can penetrate the market by renting their staff and services instead of selling their rooms only. Example with the partnership between BeMate and RoomMate

What does BnBSitter permit owners to do?

They take care of :Renting your appartmentWelcoming travellersOffering concierge services : sightseeings,

restaurants...

They permit owners to :Rent their accommodation without stressNot take care about extra servicesMake money without being too much invested

Summary - why is the collaborative economy

succeeding?

Networking

Inspiration and support

Shared ownership

Economies of scale