Coke (PR & internet)

1. January - March
2010, 1st quarter

2. PR / Publicity
www.kab.org (1)
Wall Street Journal (1)
Businesswire (1)
www.nhms.com(1)
The coca cola company news release (37)
Coca Cola, Great Britain Press Centre (19)
3. Coca-Cola goes green, unveiling new, partly plant-based bottles
Coca-Cola Co., the world's largest drink maker, is jumping on the eco-bandwagon with the "plantbottle," a plastic bottle alternative made partly from plants
Wall Street Journal
Jan.25,2010
4. INTERNET
5. Coca Cola Expedition 206
6. January 2010
use social media in a new way to connect to customers from all different backgrounds in different areas personally, and promote personal as well as media connection and brand.
Through the use of social media like Twitter, Facebook, YouTube, and other resources, the ambassadors post videos and updates about their trip to share with people
7. April - June
2010, 2nd quarter
8. PR/ Publicity
Business Wire (1)
9. Saturday Night Tastes better with Coca Cola and Itv1
Coca Cola Great Britain is bringing Coca Cola to Saturday night meal times, as part of an exciting new collaboration with Itv1, under the strap line Saturday night tastes better with coca-cola
and Itv1
April 1, 2010
10. INTERNET
11. April2010
Coca-Cola Dives into New Social Media Campaign During Earth Month
12. June 2010
Wall Street Journal Ipad application
Pop up ad
13. 14. July September
2010, 3rd quarter
15. PR/ publicity
Watershed management group, press releases (1)
16. Watershed Management Group and Coca-Cola Turn Wasteinto Water Savings
55 gallon Coke barrels come with a filter to keep out debris and mosquitoes, and Each person who orders a barrel receives 1 hose spigot.
Watershed management group, press releases Sept. 21, 2010
17. INTERNET
18. September 2010
Ahh Giver Application
allows users to send a message to a friend delivered in video format by the Coke polar bear
19. September 2010
Unlock the secret - a viral video campaign featuring Cokes inventor, Doc Pemberton
20. Youtube Channel
21. Facebook Page
22. October December
2010, 4th Quarter
23. PR/ Publicity
Sun Star Cagayan de Oro (1)
Brand Magazine Online (1)
Coca Cola PH, Live positively(1)
Coca Cola, Great Britain Press Centre ( 11)
24. Coca-Cola launches 'Live Positively' in RP
an ongoing initiative to make a positive difference in the world by integrating sustainability into all aspects of the company's business and operations.
Sun Star Cagayan de Oro,
Oct. 20, 2010
25. January - March
2011, 1st Quarter
26. PR/ Publicity
Coca Cola PH, Live positively(7)
Coca Cola, Singapore, News releases (11)
27. Coca-Cola Joins Earth Hour 2011
March 26, 2011, Coca-Cola Philippines joined the entire nation, along with 131 countries and territories worldwide
Coca Cola PH
Live Positively
28. INTERNET
29. February 2011
'Happiness Truck' video launches on global Facebook hub
30. April June
2011, 2nd quarter
31. PR/ Publicity
Business wire (3)
Coca Cola PH, Live positively (2)
Coca Cola, Great Britain, Press Centre (15)
Coca Cola, Singapore, News Releases (10)
32. Coca-Cola Extends Partnerships with WWF and UNDP to Advance Water Sustainability Projects in Pacific Region
SHANGHAI, May 12, 2011- USD 4 Million in Additional Funding Dedicated to New Initiatives for China
33. INTERNET
34. America Is Your Park campaign
June 2011
35. 36. July September
2011, 3rd quarter
37. PR/ Publicity
38. The Coca-Cola Foundation Awards $1 Million in Grants for China Study-Abroad Programs
has awarded grants totalling $1 million to six U.S. colleges and universities
to send approximately
160 students to study
abroad in China.
39. INTERNET