Cognitive €Science

How Customer percieve price signs and how retailers can influence this

A RetailBaltic presentation

How to design a signCh

eap

Expe

nsiv

e

4.994.99

4.994.99

7.99

4.99

4.99offer4.99offer

4.99Discountprice

4.99Discountprice

Two messages – one winner

Small gap between the old and the new price =Percieved as small reduction

Big gap between the old andthe new price = Percieved as big reduction

Size-Congruency-Effect

Big number /small signsSmall number / big signs

Big number / big signsSmall number / small signs

If number and size is congruent customers buy up to 28%more

Big Deals, small Sounds

Numbers with i (seven sixty-six) sounds smaller than numbers with o (seven twenty-two.In a test customer choosed more 7.66 products than 7.22 product.

We recommend

We have more to giveBased on the results of the different studies we created a one day workshop.In this workshop you will get newest informations about the science of signing andmany more ideas to push your turnover

Contact us now:

RetailBalticAntonijas iela 24-24LV-1010 Riga/Latvia

info@retailbaltic.com +37 1 20259935www.retailbaltic.com