GROUP-”C”PRESENTATION

ON“THE COFFEE SHOP”

NIRAJAN SILWALMONIKA KUNWARPRAMILA GHIMIRE

ARYAN DULALSANDHYA TIMILSINA

AVINA KAFLE

CONTENTExecutive SummaryMission statement Goals and StrategiesSWOT AnalysisMarket AnalysisStart up costPhysical & Skill TrainingMarketing Plan Price & RevenueIndustry Analysis

“The palpasa café ”

(why palpasa café ?)Executive SummaryOur mission is to provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks, and service at a reasonable price. Palpasa cafe will offer a variety of choices to the customers. Cappuccinos, lattes, espressos, smoothies, regular coffee, soft drinks, and tea of all sorts will be available.

The café will also serve deli-style breakfast sandwiches with the freshest ingredients, muffins, croissants, cinnamon rolls, coffee cake, and other tasty treats.

Palpasa Café will be open from 6:00 A.M. to 5 P.M. Sunday-Saturday.

location• The location of Our business will be

in durbarmarg heart of kathmandu. We will select the floor in suitable building according to our need in durbarmarg.

• We will be taking the floor in rent with official contract.

Logo & tagline

“Taste the best product of everest”

BRAND AMBASSADORNarayan wagleNovelist/JournalistAuthor of the palapasa cafe

Mission statement • Mission:- “To be the best Cafe chain by

offering a world class coffee experience at affordable prices.”

• Vision:- “To be the only office for dialogue over a cup of coffee.”

Goals and Strategies• Short-term goal: Use the quality of our

service and advertising to soon become well-known throughout kathmandu valley.

• Long-term goal: Expand the business to other locations and launching in international market.

• Strategy: Work hard to have the best-tasting coffee, treats, and service in town and surrounding areas.

SWOT Analysis• Strengths: Reasonable prices, wide variety

of coffee and drinks, a lot of home-made treats

• Weaknesses: Turn down in the economy, start-up costs, new business, no reputation

• Opportunities: Job opportunities for the many unemployed people.

• Threats: Himalayan java, KFC, The bakery cafe, and other local restaurants

Legal Structure• Our business will be run as a partnership. • All debts and liabilities of this business will

be my responsibility. • We will pay business income taxes on the

profits made. This will make accounting much simpler.

• With having a partnership, we can also deduct our business losses to the extent of our total income that we may have from all sources.

Market Analysis• Target Market: Our target market will be to anyone

who enjoys coffee, but we will mainly target people age 18 and older, both male and female, and who are of the working class and students.

• Competition: Our major competitors would be “The bakery cafe” which is located on different place. And “Himalayan java” is our main competitor.

• Market Trends: Coffee is the drink of choice for many people across the world. Every morning thousands of people rely on their morning fix to get going for the day.

Espresso Drinks•Americano•Breve•Cappuccino•Latte•Mocha•Macchiato

Other Drinks•Hot Chocolate •Hot Tea•Chai Tea Latte•Kid’s Hot Cocoa•Fountain Drinks•Juice•White and Chocolate Milk

Coffees•Daily Brew-Reg./Decaf.•Organic French Roast•World Tour Blend

Products

Bakery•Croissants•Bagels•Assorted Brownies and cookies•Pie and Cakes by the slice•Muffins•Cinnamon Rolls•Breakfast Sandwiches•Scones

Smoothies•Fruit•Blended Ice Coffee Drinks

Iced Drinks• Coffee

• Jumpin’ Java• Iced Tea

Products Continued

TOTAL STARTUP COST

RS.35,00,000/-

Start up cost• Monthly rent:RS.200000/-• Semi-annually rent:RS.1200000/-

• Modernize fee:RS.100000/-(Impression: calm comfortable soft mood light, music , painting ,makes guests feel

friendly environment )

• Equipment fee:RS.10,00000/-i. Coffee machine ii. Coffee milliii. Air conditioningiv. Stereov. Cash registervi. Water treatmentvii.Other kitchen materials

• Furniture fee:RS.800000/-i. Sofaii. Bar counteriii. Tableiv. Chairs• Supplies fee:RS.240000/-(6 months)(Coffee snaks,coffee cups,Napkin,forks

and knives,etc)

• Semi-Annually utensils fee:Rs.48000/-(water & electricity fee)• Advertising fee semi-

annually:RS.200000/-• Number of staffs:10 person• Staff salary per month:RS.12,000/-• Staff salary semi-annually:RS.72000/-• Total salary semi-annually:RS.720000/-

• Insurance(semi-annually):RS.200000/-

• Additional Bank Loan:RS.10,08000/-

Physical & Skill TrainingTo Staff

Physical Training• Smile• Manners• Good posture for long time• Balance• Communication skill• Operation of coffee machine

Skill Training• Familiar with our product• Coffee culture• Proper reaction• Inner decoration• Never judge a person by his/her

appearance• Cooperation & leadership

Marketing Plan Product • Wide range of products• Eatables adopted to

international taste buds like Basboosa, Cappuccino

etc. • Nepali taste along with

classic coffee.Price • Affordable price- (70 to

400)• Price of a cup of coffee is

(60-160)

Place • Strategically located

outlets (High Street/ Family Entertainment Centres and near Highways)

Promotion • Word of mouth

publicity • Discount offers• Barter deals with

other brands

Price & Revenue• Coffee:RS.60/- TO 160/-(Depends on the flavor)• Cake:RS.75/-TO 400/-(Depends on the variety)• Cookies:RS.50/-TO 250/-(Depends on the

variety)

Estimated sells 170 cups of coffee 50 pieces of cake

And 40 pieces of cookies.

Daily revenue:90*170+150*50+125*40=RS.27800/-

Monthly revenue:RS.27800*30=RS.834000/-

Industry Analysis SEGMENTATION TARGETING

Palpasa Café has its main consumer

base in the age group of 15-29 years.

•Middle class and upper middle class youth•Students, House wives and youngsters•People who value a great cup of coffee•Seeks to target not just the youth but anyone who is "young at heart”.•Medium Price Band

POSITIONING

“Third Place" away from the home and college or workplace for the young and the young at

heart.

27%

66%

7%

Married Students others

9%

13%

21%

35%

24%

Age GroupAbove 30Below 1916-1920-2425-30

Based on Market Research

Data SourceNewspaper and magazinesInternetsurvey

QUIRES???