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Coca-ColaThe global drink
Why do people drink Coke?
• The bottom line for the people surveyed was they liked the taste. Peer pressure did not seem to have a significant influence on the decision of what soda to drink. People also felt strongly about they decision to drink Coke Versus Pepsi. There really does appear to be a cola war.
Coca-Cola Statistics
• Coca cola owns more than ½ of the world’s beverages.
• Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack.
• Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink
Advertising• Coke was first advertised
as a remedy for headaches and exhaustion
• Coke has been advertising on television for 50 years.
• Songs used in coca cola commercials have become popular.
• They use catchy mottos such as:“Adds a refreshing relish to every form of exercise”
Charitable Giving
• The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.
The Other Side of Coke• There are 27
different varieties of coke made by Coca-Cola
• First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia.
• Some of the other brands under the Coca-Cola Company are:– Sprite– Barq’s Root beer– Dasani– Dr. Pepper– Fresca– Hi-C– Minute Maid
Marketing WorldwideMarketing Worldwide
• In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.
• Coke is a Kosher drink, so it is sold internationally.
This coke can is written in Hebrew
Coca-Cola Recognition
• Coca-Cola is recognized by 94% of the world’s population
• Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day
International Coca-Cola
• In Hong-Kong, heated Coke is served as a cold remedy
• Coke advertises in 200 countries around the world.
• In Japan people use money chips on their cell phones to pay for drinks.
In the Olden Days
• Coca-Cola sold only 25 bottles in the first year
• Nowadays, they sell over one billion bottles per day
• A single share in Coke that was bought in 1919 would be worth $92,500 in 1997
• 1919 is when the Coca-Cola went public
Funky Facts
• You can put a penny in Coke and it will dissolve
• The sales of Coke in the first year was $50, and the expenses were $70
Coke in Space
• In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger
• A special space can was developed
Did You Know?
• If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1,045 times!
• Coca-Cola contained cocaine until 1913– They had to remove it from the ingredients
because people were becoming addicted to the drink
THANK YOU FOR LISTENING