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PresentationPrepared By:
Vijayendra Chauhan
CONTENTIntroductionThe RiseThe FactsThe IconsThe ProductsThe FallThe PartnershipThe Foundation
INTRODUCTION
Cobra Beer was founded in 1989 by Karan Bilimoria, along with his friend Arjun Reddy
Karan Bilimoria, then aged 27 and £20,000 in debt
INTRODUCTION
Karan Bilimoria is a Cambridge law graduate and qualified Chartered Accountant
Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and that complemented all types of cuisines
THE RISECobra Beer was founded in 1989 by Karan
Bilimoria, along with his friend Arjun Reddy in a flat in Fulham, South London, UK
A brewer in Bangalore, India, Dr Subroto Cariapa, and the owner of Mysore Breweries, Mr. Balan, liked the idea of the beer and helped create Cobra
Brewed to an authentic Indian recipe, Cobra Beer's unique blend of Barley Malt and Yeast with Maize, Hops and Rice produces a distinctive full-flavoured lager with exceptional drinkability
THE RISEThe first shipment of Cobra was imported in
the UK in 1990, at the start of a recessionIt first brewed in Bangalore in 1990 and
imported to UK for seven years. In 1997 Cobra commenced brewing under license with Charles Wells Ltd.( which is now known as Wells and young’s) in UK
Within five years from the lunch, the one million mark in sales revenues was crossed
By 2001 Cobra, from which Karan's partner had now exited, had a turnover of nearly £13 million with a sales growth rate of nearly 60% per year
THE RISEBy 2007 Cobra was being sold in over 45
countries, and had a total production capacity of 450,000 cases per month
Revenues stood at £30 million in 2007 and, with rapid expansion, were expected to cross £100 million by 2010
THE FACTSCobra Beer was one of the fastest growing
beer brands in the UKIt has been exported to over 30 countries
worldwide , and is available nationwide in more than 5,000 Indian restaurants and in major supermarkets
Headquartered in London, UK, Cobra Beer has offices throughout the world, including India, South Africa, and the USA
Cobra Beers have been awarded a total of 55 Gold medals since 2001
THE FACTSThe beer was originally brewed
in Bangalore, India, for export to the United Kingdom; the company now has contract brewing operations in the UK, Belgium and India
Originally planned to be called Panther, the beer was ready to go, but the name wasn't popular with customers and was changed to Cobra at the eleventh hour
THE ICONSOn every Cobra Beer bottle you'll find it’s
story embossed into the very glass. Which brings to life the journey it took from a brewery in Bangalore to the lips of beer lovers all over the World
THE CROSSED SWORDSSymbolize the army background of
original Cobra founder, Karan Bilimoria, whose father was General Officer Commander-in-chief of the Central Indian Army
THE ELEPHANTSSymbolize the way in which youth
acquires enlightenment from seniority. Over time countless combinations were brewed to eventually create the perfect beer to accompany curry. The master brewer crafted Cobra using knowledge passed through the generations.
THE SNAKE CHARMERSymbolizes the magic of the traditionally
Indian Cobra recipe, blending malted barley, maize, hops, rice, yeast, water and a little less gas than other beers
THE SCALESSymbolize the way in which the odds were
weighed against Cobra's success in the early days. Through dedication and determination to produce the finest beer to compliment curry, Cobra is now the preferred choice of Indian restaurants
THE PALM TREES AND BUILDINGSymbolize Bangalore, where Cobra was
crafted and first brewed, and Britain, where Cobra is now the leading Indian beer, home to some of the world's finest Indian restaurants and host to chefs who are creating new styles and flavour combinations whilst always staying true to the rich heritage and history of Indian food
THE BOATSymbolizes the journey from Bangalore to
Britain and also the 40 countries to which Cobra is now exported
THE PRODUCTS
COBRA PREMIU
M
COBRA ZERO
KING COBRA
COBRA BITE
THE FALLBusiness losses acceleration in 2007 with
total losses reaching £13.6m on an annual turnover of around £45m. The business was approximately £26million in debt and had borrowings from venture capitalists attracting interest at daily compound rate of 15%
Then at the age of 47, Bilimoria's world came crashing down around him after Cobra, laden with hedge fund debt, collapsed into administration
THE FALLIn June 2011 it was reported that Molson
Coors had purchased a 51% stake in Cobra India, which will be named as Molson Coors Cobra India. The remaining 49% of the venture will be controlled by Cobra founder Bilimoria
THE PARTENERSHIP
Cobra Beer is owned by MOLSON COORS Brewing Company (UK) Limited as a 51% shareholder. Cobra Beer is now British Beer Company.
The Cobra Beer Partnership is a joint venture company that combines the Brewing, selling and Marketing expertise of the international brewer MOLSON COORS , with Cobra Beer’s iconic Brand and strong presence in ethnic restaurants and off trade
THE FOUNDATIONCobra Foundation is an independent
charity providing health, education and community support for young people in South Asia, especially through the provision of safe water
There charitable objectives include giving help with Disaster Relief in the Region
THANK YOU