CMO’s Guide: Transitioning from Traditional to Future Media

CMO’s Guide: Transitioning from Traditional to Future Media

CMO’s guide: transitioning from

Traditional to future media

www.zooberdigitaltraining.co.uk

http://www.zooberdigitaltraining.co.uk/

Get your team up to speed to make the move from the old ways of marketing that no longer work, to the new ones that do.





Get your team up to speed to make the move from the old ways of marketing that no longer work, to the new ones that do.

That old adage ‘if it ain’t broke, don’t fix it’ is often rolled out - sometimes aptly, sometimes not.

We’d like to say that old school communications like:

• Newsletters• Press releases• Print ads

are broken. Marketing departments that are still relying on them need fixing.





It’s time to move on to the more effective, less expensive digital marketing tools like social media, SEO and blogging.

Often it’s the board that needs convincing, whereas marketing is keen to get stuck in. We can show you how to:

1. Prove the old school ways aren’t working




Often it’s the board that needs convincing, whereas marketing is keen to get stuck in. We can show you how:


2. Develop your team’s skills to maximisedigital opportunities




Often it’s the board that needs convincing, whereas marketing is keen to get stuck in. We can show you how:


3. Prove that digital marketing is theway to go.

2. Develop your team’s skills to maximisedigital opportunities



Well, there are obviously two sides to every story and if it’s filled with links to great content that’s showing your audience how you can relieve them of their business pain then there might be a case for keeping it. If you really can’t bear to let go, follow these 10 commandments for B2B newsletters.

But if it’s saying things like:

• We appointed a new Head of Sales

• We will be at this event

• We have published an editorial

• We made the news

it definitely has to go (as your open and click through rates are probably already telling you).

Should you bin your newsletter?


http://www.newzapp.co.uk/resource-hub/article-OnefishTwofish.html



Well, there are obviously two sides to every story and if it’s filled with links to great content that’s showing your audience how you can relieve them of their business pain then there might be a case for keeping it. If you really can’t bear to let go, follow these 10 commandments for B2B newsletters.

But if it’s saying things like:

• We appointed a new Head of Sales

• We will be at this event

• We have published an editorial

• We made the news

it definitely has to go (as your open and click through rates are probably already telling you).

Should you bin your newsletter?

The focus of your communications with your customers should definitely be you, you, you and not we, we, we.





The world has changed so rapidly that marketers have struggled to keep up and there is a definite digital skills gap in marketing departments across the country.

So to bridge the gap in your department you need to get your team up-to-speed with:

• Inbound marketing

• Marketing automation

• Multi-channel marketing

• Content marketing

• Social media marketing

Getting your team the skills they need


http://www.marketingmagazine.co.uk/news/1079394/Filling-digital-skills-gap/



Getting your team the skills they need

It may sound daunting but the right digital marketing training company can have your team future-proofed in a matter of days.

The world has changed so rapidly that marketers have struggled to keep up and there is a definite digital skills gap in marketing departments across the country.

So to bridge the gap in your department you need to get your team up-to-speed with:

• Inbound marketing

• Marketing automation

• Multi-channel marketing

• Content marketing

• Social media marketing





If you’re feeling some resistance from above to moving to the new ways, then win them over with these stats that we’ve gathered for you to show it really is the smart option:

How to prove digital marketing is the way to go





Inbound marketing costs 61% less per lead than traditional, outbound

marketing


http://www.marketingprofs.com/charts/2012/7243/inbound-marketing-leads-cost-61-less-than-outbound








marketing

Companies that blog get 55% more web traffic






http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx






marketing

B2B businesses who blogged just 16 to 20 times

per month got 3 times more leads than those who

didn’t blog

Companies that blog get 55% more web traffic

Now that you’re armed with what you need to know it’s time to take your marketing team into the future!






http://offers.hubspot.com/marketing-benchmarks-from-7000-businesses








Your transitional to-do list

1. Stop relying on traditional media - do you really need your newsletter?





2. Embrace digital marketing tools: sign up for social media and begin blogging





3. Future-proof your team with digital marketing training

2. Embrace digital marketing tools: sign up for social media and begin blogging



A CMO’s Guide to Building a Marketing Team of the Future

For more advice on making the move to digital marketing read our eGuide:

A CMO’s guide to building a marketing team of the future


http://content.zooberdigitaltraining.co.uk/cmos-guide-to-building-a-marketing-team-of-the-future




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CMO’s Guide: Transitioning from Traditional to Future Media