Transform  your  Business  6  Steps  to  Convert  $15,000  into  $200,000    Step  1    

First,  understand  your  client  in  order  to  target  your  best  audience.  

This is explained in Russ Ruffino’s article: The Business Philosophy that Grew My Business from 120,000 to $2.4 Million in 30 Days

AdverCsing  I  spend  $15,000  to  $20,000  on  TwiFer  and  Facebook  ads  every  month  

But  I  focus  exclusively  on  Problem-­‐based  targeCng    

Target  people  by  the  specific  Facebook  pages  they  follow.    

What  makes  this  technique  so  effecCve?  

If  someone  follows  a  niche  company  that  only  addresses  the  exact  problem  that  my  company  also  focuses  on,  then  I  can  be  confident  that  my  follower  has  the  same  problem  

Understand  the  problem  Then  find  the  clients.  And  target  the  soluCon  toward  their  needs.  

Next  week:  Step  2              ClientsonDemand  

RussRuffino.com