A Final project of Introduction to Business

Presented By:

Jabir Bajwa

Classon: Tech & Design for a Seamless Riding Experience

Classon Halmet

Introduction The intelligent bike helmet that detects cars

approaching in your blind spot, and has motion activated brake and turn signals so that you are visible to others. Simple and intuitive, this helmet allows you to communicate your intentions to those around you without even thinking about it

Vision And Mission To successfully create unique concepts in the field

of Halmets with a mixture of modernity and technology .Taking best of both the world along with incredible infrastructure, Classon Halmet would like to be the largest producer of the best company in Pakistan.

Definition• "A helmet that alerts you when cars are in your

blind spot and activates turn signals & brake lights based on your body movements."

Key Features• Blind Spot Detection• Intuitive Turn Signals• Automatic Break Lights• Guided Navigations• Access And share Videos• Thoughtful Design

Blind Spot Detection• Know when cars are approaching, so you can

make better decisions on the road.• Cameras (front & back) scan the environment.

This info is interpreted by our algorithm and communicated to you, using our visor interface. A non-disruptive light under the visor blinks in your peripheral vision as cars are approaching from behind. Light intensity is adjustable.

Intuitive Turn Signals• Gesture sensors read your natural movements

and activate the turning lights.• Indicate which way you are turning simply by

using your hand signals. The sensors read your movement and activate your turning lights on the right or left side. Turn lights are located in the front and back of the helmet, ensuring that you are visible to others.

 Automatic Brake Lights• Brake lights turn on automatically when you

reduce speed. • Let those behind you know your intentions just by

doing what you would normally do. The integrated accelerometer detects when you are braking and a red light turns on at the back of the helmet.

 Guided Navigation

• Set your destination and the Classon Helmet will guide you there.   

• Get step-by-step navigation guidance in the simplest way. Our proprietary interface is simple and doesn't require you to take your eyes off the road. Use the Classon App and your phone communicates with the helmet. A series of directional lights under your visor tell you whether to go left, right or straight.

Input the destination on your Smart Phone

Lights Under the Visor let you know where to go without any distractions

Access And Shere Videos

• Live stream your ride or quickly capture and share videos on the fly.

• Your ride is automatically recorded. Access the video and edit to make small videos or GIFs to share with friends. You could even live stream your commute!

Thoughtful Design• A hole to lock your helmet with your bike.• This lock opening allows you to secure your

CLASSON helmet to your bike.• Keep Your Halmet Secure• Convenient hole to put your bike lock through

Specifications• PROCESSOR: Two 1 GHz Processors to analyze

video and let you know when cars approach in your blind spot.

• GESTURE SENSOR: Activate turning lights by simply extending your hand.

• GYROSCOPE: Detects travel directions and G force.

• WATER RESISTANT: Compiles with IP4 Standards.

• SIZE: Large / Medium / Small

The Classon App• The Classon App is the perfect compliment to your Classon

Helmet. Here are some of the things that the app can do:• Connect to the Classon Helmet• Manage helmet settings like light intensity and gesture sensor

sensitivity• Manage video• Manage the GPS navigation feature• Access data and stats from your commute• The Classon App is included with your pledge and will be

available for download from Playstores.• Guide User to work with this Classon App• First Setting App as what you want to see Stations or paths.• Navigations States s where you are and whats the destination.

Capture videos and easy to shere.Capture Route video and also shoot accident moments.

Business Plan• One of the key to success in the market is the

“ability to adopt new technology” this is why we introduce the new digital and advance technology named as Classon in the market of faisalabad. We believes that Classon Halmet utilization of proximity sensor technology will be the driving force behind enhancing the perceived value of the brand.

• Our Struggle and promotional campaigns in the next five year will highlights Classon Halmet’s value to the society namely emphasizing that it safeguards what matters most? Is children.

Objective of the orgnization

Two types of objectives of an orgnization are Long term objective

Short term ObjectiveLong term objective- our objective is to attain a position in the top 3 brands in Halmet market with the market shere of 35% within 4 years.Short term objective- To Attain the break even within 1 year. Success full entry into the faisalabad market.

Goal To become the market loader by capturing more

then 40% of the total market share by 2016.

Marketing Mix• Product-

• Halmets with new technology.• Halmets for bike Driver • Halmets for racing car drivers• Halmets for Bi cycle racer• Product Mix-• Breath- (The Number of product lines carried)-classon

Halmet product line is dealing in one line that will keep the driver safe &will drop him at his destiny.

• Depth- (The verity of sizes ,colors and models offered within each product line) – Classon Halmet is providing variety of sizes, colors & different models for different users which means they have choices to select.

Price Classon Halmet follow the skimming price

strategy as we come into the market with the innovative concepts for the safty of driver and tarketing to the elite class and professional racers has company will follow the skimming pricing strategy by selling the product at high price.

Promotoion• Advertisment in Moter Bike Magzines.• Sponsorship will be provided to the racing events

in which Classon Hlamets will be used.• Test drive of racing bike and cars while wearing

the Classon Halmets.• Advertisement through Commercial

advertisement.

Market Plan• Exective Summery- Our lunch is Halmet with navigator

technology which is useful for all kind of two wheeler and four wheeler racing cars as well as bicycle the halmets consists of sensor.

• The product testing indicates that the product is very much driver friendly which protect the driver for all kind of un expected accident and also have good capability to face the accident at the speed of 180 Km per hour.

• The Product is targeted to the high class customer or high end customers and professional racers. As Classon Halmets are the first mover in this hi technological halmet hence price strategy of the product will be very from Rs2500 to Rs 7000 as per the feature of the Halmet to take the benefit of first mover.

Marketing Strategy• The over all marketing objective of the

organization is to success fully enter into the market with HI technology Hamlets, gain the acceptance of the product and capture a substantial market share.Tie ups will be made with the professionals racers to promote the product.

THANK YOU FOR YOUR ATTENTION!