What is Claire-Voyant™ ?

1. A marketing tool for shopping centers and malls;

2. Designed to take advantage of the deepest elements of

social media and demographics;

3. In a way that will permit the center to dominate its market

whatever that might be.

• Neither Trade Addresses nor Engage 121 are start-ups!

• 30+ years of internet and software experience

• Client’s already using this system include:

Savvy companies like ERA Real Estate, TGI Friday’s, Bass

Pro Shops, Amtrak, Little Caesars and 450 other national and

international firms.

• Those using the software system are well rewarded.

How do we know it works?

Claire-Voyant™

Is the social & internet marketing

division of TRADE ADDRESSES

TRADE ADDRESSES

an online portal for owners of luxury

residential and commercial real estate

TRADE ADDRESSES

There are four separate components in the operation:

1. Engage 121 software includes:

• The use of all aspects of social media on a single platform;

• A library to store relevant information;

• Multiple methods of information gathering and dissemination in real

time;

• Deep knowledge of the demographics of any given location by

personalized parameters;

• In-depth training on how to use the system.

How does it work?

2. TRADE ADDRESSES

• Provides on-site personnel to insure that specific tenants, vital to the

program’s success, are on board;

• Establishes the operating protocols required to insure the program is

functional and efficient;

• During the term of the contract it monitors the effectiveness of the

operational activities.

How does it work?

3. The shopping center manager monitors and responds

for the Tenant using the Library as its resource.

4. The individual tenant creates the library by providing

the salient information and marketing material for and

about the business.

How does it work?

COMMUNITIES BLOGS/MICROBLOGS LOCATION BASED

ANALYTICS

FORMS/WIKIS

Integrated social platforms

Rating and Review Sites

Rating and review sites

Libraries of stored content for tenants

Monitor your image … engage in relevant discussions

Publish content: announce events and offer specials

Measurement – demographic data

Analytics: the discovery and communication

of meaningful patterns in data.

What is the cost?

The cost per center on an annual contract with a minimum

of 20 participating tenants is $1,550 per month.

There is an additional charge of $75 per month for each

additional tenant over 20.

How do I get started?

The center enters into a contract with Claire-Voyant™ for

one year.

Minimum of 20 tenants are required before the program is

activated.

The contract may be renewed annually.

What about updates?

Periodic updates will keep the system relevant to

the technology of the day.

There is no additional cost for this or for the R & D

involved.

When can we expect results?

While we can get small wins fairly quickly, historically, it

may take 3-9 months for the system to realize results on a

grand scale. That is because we first need to complete the

libraries of each member showing in detail using key words, the

products and/or services they offer. Then we begin our process

of searching for outside content to match the goods and

services we have created in the libraries. Lastly, we begin the

communication. After these are in place (30 days), things

begin to jell and results become apparent.

Key advantages for neighborhood centersClaire-Voyant™ is perfectly designed for neighborhood shopping centers

because it provides the individual tenants a very sophisticated marketing tool,

designed to increase their traffic and business at a very modest cost.

For the CENTER itself, the program will increase its underlying value by

growing traffic and sales.

However, another key feature is the fact that it will also be able to advise the

center of whom it should target as future tenants taking guess work out of

the equation.

Eliminate newspaper, radio and television altogether? PERHAPS!

Advantage for regional centers

Claire-Voyant™ can give a regional center a huge

advantage over competing malls because a Claire-Voyant™

driven center is doing something very special others

aren’t.

It understands the entire market demographic including

that of competing centers. This is coupled with the center’s

ability to communicate directly with the consumers

throughout their entire market area creating this

advantage.

DOMINATION is POSSIBLE!Assume that in a million person market;

50% of that market ranges in ages 25-45;

47% of those are female:

12% of whom earn more than $60K per year.

Massing the stores that cater to this market, you can directly

engage these 28,200 females with specially designed

promotions;

Causing them come to your center regardless of where they live!

Can markets be exclusive?

Absolutely!

How do we proceed!1. We agree on an initial target shopping center.

2. We enter into an agreement that provides:

Clair-Voyant™, at its own cost and expense, will be

responsible to insure that 20 tenants, willing to pay $75 per

month are contractually in place. (By the way, all or part of

these funds could possibly come from the merchant’s

association if it exists.)

3. We then enter into a one year contract, guaranteed by the

center.