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Confessions of a Dev Shop Owner
Web and Mobile Strategy
Raised: $35M / 3 rounds
Notes: Engineers from Google and Square
Raised: $40M / 4 rounds
Notes: Y-Combinator backed
Raised: $336M / 11 rounds
Notes: Once valued at $1B, sold for $15M
Faster to 1M users than Facebook, Groupon
FAT CATS
It can’t be a lack of talent or money. So, what is missing?
7 Explosive Companies:
Including: Uber, Rent the Runway, Airbnb, and Square
Industry Deep Dive: Travel
Industry Deep Dive: Food
10 Startup Strategies:
Including: Acquisition Tools,
Barrier to Entry, Moat, Monopoly,
Value of the User Base,How is it disruptive?
Takeaway: Types of Marketplaces
Takeaway: Defensibility
Takeaway: Effort to Reward
Takeaway: Beauty in Constraint
Takeaway: Why Uber for X doesn’t work
Takeaway: Trading Margin for Insight
Industry Deep Dive: Payments
Overall Strategy of any Startups
7 Explosive Companies:
Including: Uber, Rent the Runway, Airbnb, and Square
Overall Strategy of any Startups
Industry Deep Dive: Travel
Industry Deep Dive: Food
Industry Deep Dive: Payments
10 Startup Strategies:
Including: Acquisition Tools,
Barrier to Entry, Moat, Monopoly,
Value of the User Base,How is it disruptive?
Takeaway: Types of Marketplaces
Takeaway: Defensibility
Takeaway: Effort to Reward
Takeaway: Beauty in Constraint
Takeaway: Why Uber for X doesn’t work
Takeaway: Trading Margin for Insight
“Industry Deep Dive: Food
Has a
stor
efro
nt
Has their own delivery people
Yes
No
YesNo
Caterers
Who
mak
es it
?
Food prep condition when received
Chef
Civi
lian
PreparedUnprepared
“Industry Deep Dive: Payments
In Q3 2014, credit card companies processed $470B in total payments
Card issuers earn a fee equal to a percentage of the transaction value each time a customer swipes his or her card
“Types of Marketplaces
High Variation
Low Engagement
Low Variation
High Engagement
“Defensibility
“For a hardware company pursued by cheap clones, "run
upstairs" = make the product consist of as much software
as possible.” - Paul Graham
“Why an Uber for X does not always work
⊡Right Margin⊡Frequency⊡Natural Habit Zone⊡Ease of Use⊡Training
Question?book.citadinesgroup.com