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Ciszewski Internet credentials & case study
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Ciszewski Internet Internet marketing & communication company
We build relationships between brands and people…
… in the new media.
Social media are:
mainstream
vast ubiquitous
defragmented
difficult to embrace
real-time web
change 24/7
Social media change organizations
Social media touch each of these areas.
PR CUSTOMER SERVICE
MARKET ING HR
IT R&D
Social media strategy should not limit just to marketing and PR. Crowdsourcing or Enterprise 2.0 solutions may be crucial elements to developement of dynamic organization.
Social media is redefining how we – consumers:
WORK PLAY
LEARN SHARE CREATE
COMPLAIN
CELEBRATE INFLUENCE
COLLABORATE
RECOMMEND
It needs marketing & PR ver. 2.0. It needs agency ver. 2.0. Agency, that understands how social media platforms and its social power. Agency, which is there as catalyst to acquire, retain and enhance brand attributes.
Consumer 2.0: Owns and co-creates brand.
…agency, which treats new media as integrated part of creation and solution. Not only amplyfier of „good, old” message.
Agecy 2.0 is…
We connect brands and people in more engaging way than just sending marketing messages.
After all, the consumer 2.0 is the media. And our aim is to build long-lasting relationship with him/her in social media.
To learn the way consumers talk. To know what they talk about and to make sure there is a room for a brand in this conversation. Activities: Business and communication objectives
analysis, Social media monitoring.
We help: 1. Listen.
Activities: Assets allocation, Setting objectives, Picking the right tools, Creating a strategy for activities, Preparing organisation internelly.
We help: 2. Engage
We help: 3. Measure. We measure what we aim to: Reach Influence Engagement Loyalty Action (e.g. purchase)
Our offer… … as a part of new or existing communication strategies or campaigns:
WEBSITES
DISPLAY CAMPAIGNS
GAMES
SEO/SEM
USABILITY AUDIT
SOCIAL MEDIA MARKETING FACEBOOK MARKETING
BLOGGER CAMPAIGNS
BLOGGER RELATIONS
INTERNET RESEARCH INTERNET MONITORING
Case studies
DAX Cosmetics: Cashmere brand
Brand:
Cashmere is a brand of popular make-up cosmetics in Poland.
Target Group:
Women 25-45
Strategic goal:
To embrace Facebook as effective tool of brand communication with the target group.
Operational goals:
To build brand awareness among young women (25-35).
To support launches of new products.
To collect customer feedback.
DAX Cosmetics: Cashmere brand
What we did?
We created Cashmere Page on Facebook.
We publish almost everyday and each post gets 4000 to 6000 impressions (avarage)
We engage fans in conversations about beauty, makeup and ask for opinions about the products.
DAX Cosmetics: Cashmere brand
What we did?
We created an engaging contest for Cashmere fans.
Each day 2 persons that guessed what is the cosmetic of the day first won a product.
In 25 days application were used by 4820 users.
DAX Cosmetics: Cashmere brand
What we did?
We created a sphisticated facebook application that allows users trying effects of Cashmere cosmetics on their own picture and share with friends their new look.
Application creates a lot of buzz among dedicated fans of Cashmere.
DAX Cosmetics: Cashmere brand
Results
In 4 weeks we gathered a group of ca. 5000 Cashmere fans (still growing)
About 1000 active users every day! (see graph below)
We engage fans in conversations with the brand on a daily basis.
We collected huge number of testimonials.
Canal+ Sport
Brand:
Canal+ Sport is most popular sport channel in Poland. It has live transmissions of Polish Football Leauge and most popular european leagues.
Target Group:
Men (15 - up)
Strategic goal:
To build stronger association between Canal+ Sport and football.
To embrace Facebook as effective tool of brand communication with the target group.
Canal+ Sport
What we did?
Elaboration of comprehensive strategy for Canal+ Sport presence on Facebook.
Constant cooperation with internal stakeholders: TV presenters, marketing and sales, technical support, R&D. In order to deliver quality content on FanPage.
Community Management – posting and reacting to comments on FanPage.
Canal+ Sport
What we did?
Graphic design and implementation od Match score predictions Application.
Competition among friends on Facebook.
Generating discussions around score predictions on Fan Page Wall.
Canal+ Sport
Results
11,000 total number od fans.
7000 new fans in 3 months.
Intense conversations with post impressions number from 15,000 to 36,000 per post.
Money Makers
Brand
Financial consulting start-up established by recognized financial experts.
Strategic goals:
Communication support of launch of company’s services.
Generate intrest in services and online subscription.
Money Makers
What we did?
We created teasing fan page „Who pays to you financial advisor?” where we provoked discussions around the topic.
We created brand FanPage „Money Makers” for corporate communication.
Money Makers
What we did?
We created idea, designed and implemented a dedicated application that helps calculating how much money one invested goes to middle-man (financial advisors).
Buzz created by application turned to intrest in company services.
Money Makers
Results
In first 4 weeks of activity Money Makers gained clients with significant budgets.
About 500 persons became a fan.
Facebook is second (after google) source of traffic to the website.
Allianz F1
Brand
Global financial organization. In Poland mostly in personal and corporate finance industry.
Strategic goals:
Buliding association of Allianz brand with Formula 1 racing among F1 fans on Facebook.
Allianz F1
What we did?
We created a FanPage called „Racing Zone” („Strefa wyścigów”)
Community Managment: providing community with up-to-date information about races, teams, equipment…
Results:
Ca. 1000 fans in 2 weeks with minimum investments in Ads support.
HDI for flood victims
Brand
HDI Insurance is one of the biggest Insurance company in Poland
Strategic goal:
Creating a website dedicated for communication of HDI activites aimed in helping Polish flood victims.
What we did?
Graphic design and implementation of website with Content Management System in 7 days.
Thank you! Dziękujemy! Paweł Stempniak Strategy Director m: +48 662 110 824 e: [email protected]
Photo credit (CC licence): Slide 2: SebastianZwarts (http://www.flickr.com/photos/29200302@N02/) Slide 3: NASA's Marshall Space Flight Center (http://www.flickr.com/photos/28634332@N05/) Slide 5: Stephan Geyer (http://www.flickr.com/photos/stephangeyer) Slide 6: Blynka (http://www.flickr.com/photos/blynka/) Slide 8: gailjadehamilton (http://www.flickr.com/photos/29881930@N00/) Slide 9: Malvin Gaal (http://www.flickr.com/photos/94379417@N00/) Slide 11: dirkjankraan.com (http://www.flickr.com/photos/dirkjankraan/)