Marketing strategy and plans.

INTRODUCTION

1. Founded in 1984 by husband and wife team at Stanford University.

2. Worldwide leading supplier of net- working Equipments for the internet.

3. The logo represent the golden gate bridge of San Francisco.

TIMELINE

Founded in 1984

$ 1 billion market

capitalization

First international

office

Integrated 49 companies into core business

$500 billion market

capitalization

Cisco as a brand Stock price of CISCO?

HOW?

Consumer markets

• Acquisition of Linksys

Home entertainment

solutions

• Wireless music play

• Printing

• Video

Rebranding

• To increase awareness among consumers

• Increase overall value of CISCO

REBRANDING

“THE HUMAN NETWORK” CONNECTING PEOPLE

• Revenue increases

• Sales increase in both home and business use

• 18th biggest brand

Connection with consumers!!

CISCO CONNECTED SPORTS

ULTIMATE FAN

EXPERIENCETelepresence

Digital Displays

Connect to other games

Order Food

View local traffic

HD flat screens

through the stadiums

What is the SCORE??

Cisco’s present day strategy

Acquiring companies

Entry into newer markets

Increase internet traffic

Increase demand of networking products

Repercussion's???

Increase competition by entering

into new markets

To.

To tackle the competition its advertising efforts include tapping into social media

Q1. How building brand in a business-to-business context differs from doing so in consumer markets?

• Business-to business approach contains more direct approach through very specific channels of distribution

• Business-to business centred around more personal relationships between partner companies

• Consumer marketing targeted at all major demographic groups

SUMMARY

• Cisco founded in 1984

• Due to low brand awareness people were not aware of cisco

• Marketing strategy help to survive the internet bust.

• Entry into consumer markets

• Acquisitions to enter into new markets

• Increase competition from companies like Microsoft, HP, IBM.

• Using social media for advertising

CREDITS

• http://www.slideshare.net/Cisco/for-about-cisco-pdf-615151/8

• http://www.istockphoto.com/

• http://www.cisco.com/

• https://images.google.com/

DISCLAMER

Created by Aviral kotangle during marketing internship under guidance of Prof Sameer Mathur.