Workshop Circular Economy

Guido  Braam  -­‐  Execu&ve  Director  

@guidobraam  @circleeconomy  

Circle of action

“A  non-­‐profit  ac3on  driven  coopera3ve  with  a  mission  to  speed  up  the  transi3on  towards  the  

inevitable  circular  economy.”  

Personal introduction

“Entrepreneurs  are  the  ones  filling  the  gaps  and  failures  in  society”  

 -­‐  Michael  Porter  

Visioning the circular economy

Circular economy thinking finds its roots in several schools of thought

Circular  business  model   Descrip2on   Examples  

Service  and  lease  concepts  where  producers  remain  owner  Ownership  to  usage  

Waste  as  a  resource  

Smart  recycling  

Second  life  sales  

Assets  and  goods  sharing  

Repurpose  (organic)  residual  material  flows  for  new  applica:ons  

Integrated  reverse  flow  of  material  and  recyclates  trading  

Recover  residual  product  value  in  new  segments  by  retake  and  resell  

Mone:ze  u:liza:on  of  goods  and  assets  instead  of  volume  transac:ons  

Examples of circular business models

Drivers for a circular economy

a)  Posi:ve  business  case  on  macro-­‐economic  level  b)  Resource  dependency  (vola:lity)  c)  Climate  change  and  world  overshoot    d)  Circular  economy  reveals  innova:ve  poten:al  

Positive business cases on a macro economic level

“Today's  goods  are  tomorrow's  resources  at  yesterday's  prices.”    

-­‐  Walter  Stahel  

Paladium

At what costs can we continue our current linear model?

Personal lessons learned

a)  Just  do  it  –  bring  it  into  prac:ce  b)  Logical  but  complex  –  don’t  simplify  too  soon  c)  Do-­‐tank  –  thinking  and  doing  combined  d)  Holis2c  approach  -­‐  to  prevent  one  issue  solu:ons  e)  Mul2-­‐stakeholder  approach  –  all  stakeholders  needed  f)  Systemic  change  –  irreversible  posi:ve  chain  reac:on  (meadows)  g)  Expert  curse  –  stay  curious  as  a  kid  and  be  an  expert  like  a  parent  

First step: Circle Scan

Holistic approach

Circular opportunities for Amsterdam

Circular cycling

Input Risks Organizational Improvement

Potential

End-of-Use Value Preservation

Product/Service Design

Systemic Approach: PGGM investment Assessment Planetary impacts

Set ambitious targets!

A ‘challenge’ with iconic projects that show the potential

Join the circular journey…

Circular healthcare

Thank you!

Ques2ons?  guido@circle-­‐economy.com  

@guidobraam