Christopher Knight, academy, case study @ open commerce conference 2016

Software Developer

Christopher Knight

Scratch DJ Academy - eCommerce overhaul

- Expanded to 6 Brick & Mortar DJ Academies

NYC - LA - MIA - CHI - ATL - PHL

- Each Academy had disengaged processes

Sales / Metrics / Marketing / Inventory / Scheduling

- Business Knowledge was being held in employees

Needed a centralized / scalable software platform

Business Needs

CRM

eCommerce

ERP CMS

Options

Options

Options

Picture of ridiculous map / drawing





academy.scratch.com

- gem 'rails', '4.2.2'- gem 'pg'- gem 'puma'- gem 'mina'- gem 'sass'- gem 'haml’- gem 'rspec’- gem 'vcr'- gem 'sidekiq'- gem 'google-api-client'- gem 'spree','3-0-stable'- gem 'spree_gateway'- gem 'spree_gift_card'- …

Date & Availability- Products are time sensitive- We operate 6 Terms / year

Location Based- We only cater to people < 30

miles from an Academy- Products are redeemed in person

High Price Point- $425.00 -> DJ 101- $1000.00 -> 10 Private Lessons- $5,000 -> Professional Track

Un-traditional eCommerce

Model

Date & AvailabilityProducts

Location basedProducts

(1)

(2)

(3)

Location basedProducts

High Price PointProducts

(1)

- Affirm replaced all partial payments for Certifications

- Removed ‘Bill Collecting’ from academy staff duties

- Is a non-predatory loan provider, we trust sending our students to.

High Price PointProducts

Additional Features

Google Cal

CMS - json API

CRM - Sales Pipeline

- Main Build Complete- Processed > $ 1 million - Fully onboarded team- Focus on growth

- A/B test checkout- Integrated Marketing Strategy- Paid acquisition model

- Student Portal- Class attendance- Implement LMS- Job placement tools

Project Roadmap

User AqcuistionProducts

- Find me on the break if you have user acquisition ideas!

Contact

Christopher KnightSerKnight.com@nomadic_knight

scratch.comacademy.scratch.comevents.scratch.comScratchweddings.com

[email protected]