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Chinwag Insight: Facebook Marketing - John Tawadros - BLiNQ Media - Facebook Ads: Optimise & Target
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Optimisation of Facebook ads
6th October 2011
John Tawadros, President & COO@BLiNQmedia
Operating System
Engagement Platform
Online to Offline
Unparalleled Reach
Unparalleled Reach
• Massive penetration into many European countries. Reach is aggregating!
Facebook ranked 5th in the
list of things they couldn’t
live without
Unparalleled Reach
• Massive penetration into many European countries. Reach is aggregating!
Optimisation tips: Frequency?
• daily frequencies degrade performance against CPSA targets
• Flatten out the daily spend pattern during flight
CPSA
Fre
qu
ency
• Build ALL permutations!
• Narrow in on what works!
Optimisation tips: Targets? Creative?
Ads with Social Context
Optimisation tips: Social context
• Leverage Friends!• Improves ad recall by
68%• 2x association• 4x purchase intent
43%
48%
Optimisation tips: Sponsored Stories
• Advertise to existing fans!– (Direct Connections) is an
effective way to drive hyper engaged consumers
• Increase frequency to ensure stickiness of message
• Great for promotions and local marketing campaigns
• Aid in ongoing consumer engagement
4,886,158 People Like This
Optimisation tips: Only fanning?
• Unique CTRs are much higher than straight CTRs.
• Approach Search #’s
• Increase engagement
• Get the message out!
Optimisation tips: Remarketing?
Domino’s UK Results
440%
73%
• Remarket new products (Spanish Sizzler & Reggae Reggae)
• Sales via Facebook up 300%
Domino’s UK Results
Thank You!John TawadrosPresident & [email protected]@BLiNQmedia