Direct DebateLoyalty Event

Presented by: Leanne PapaioannouDate: 1st May 2013

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# 1 LOYALTY AT THE CENTRE OF BUSINESS

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3 Point Check for the Business

Are your Board bought in?

Are your staff engaged?

Is the business mobilised?

#2 RECOGNISE THEIR VALUE

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3 Point Check for ‘See Me’

“Recognise my value”

“Ask for my opinion”

“Listen to my feedback”

#3 REWARDS HAVETO BE RELEVANT

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3 Point Check for ‘Give Me’

Rewards have to be achievable

Introduce Core Rewards

3rd Party – has to be relevant

#4 DIFFERENTIATION IS KING

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3 Point Check for ‘Engage Me’

Big Loyalty Idea – Find it

Tailored – Not one size fits all

Encourages Participation & Engagement

#5 THE HOLY GRAIL

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Customer Satisfaction

Customer Advocacy

5 Point Check to AdvocacyRedeems More

Actively promotes & recommends

Stands up for your brand = defends

Unsolicited feedback

Won’t rely on price alone

#1 Loyalty at the centre of the business - Mobilise

#2 Recognise their value – ’See Me’

#3 Relevant Rewards – ’Give Me’

#4 Differentiate – ’Engage Me’

#5 Metrics – Self Correct

Chilli Pepper MarketingTHE LOYALTY AGENCY

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