Magazine: Chicago

Tribune Magazine

Sunday: 789,917

(distributed in newspaper)

Source: AAM Snapshot, March 2014 ; comScore Nov 2013 – April 2014;

Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1; Tribune

Circulation Department

Chicago, IL – #3 DMA Reach 3.1 million consumers with Chicago Tribune • The Chicago Tribune is the #1 newspaper and #1 news & information website in market

• RedEye is the #1 daily commuter paper in market

Newspaper: Chicago Tribune

Circulation – Daily: 438,935

Sunday: 789,917

Audience – Daily: 1,069,117;

Sunday: 1,956,592

PRINT

Hispanic: Hoy,

Fin de Semana

Mon-Thurs: 72,500

Friday: 100,000

Weekend: 389,600

Quick Read: RedEye

Mon-Tues: 150,000

Wed-Fri: 200,000 chicagotribune.com

UVs: 11.3MM/ 6 month average

PVs: 82.8 MM/ 6 month average

touch.chicagotribune.com

UVs: 5.7MM/ 6 month average

PVs: 35.9 MM/ 6 month average

78+ annual events – Over 180,000 attendees

DIGITAL

EVENTS

Mobile apps are also available for iPad, iPhone,

Android and Blackberry platforms.

chicagonow.com

vivelohoy.com chicago.metromix.com

redeyechicago.com

Magazine:

Chicago Magazine

Monthly: 150,000

Chicago Tribune Print Version

Exclusive Readers

1,714,064

Total Audience

2,588,793

Market Coverage

35.2 %

chicagotribune.com Exclusive Online

Visitors

426,887

Print & Online

Shared Audience

447,842

Source: Scarborough 2014 Release 1. Note: Newspaper Audience =

Chicago Tribune average daily or average Sunday; Website Audience =

visited chicagotribune.com in past 7 days. Chicago DMA

The Dominant Voice of the Chicago DMA

Extend Your Reach with chicagotribune.com

Daily Readership 1,069,117

202,143 162,685 143,074

Chicago Tribune Wall Street Journal USA Today NY Times

Population 18+ 7,350,363

Median Age 45.7

Median HHI $62,544

College Education 60%

Employed 63%

Own Home 65%

Demographics:

Sources: 2014 Scarborough Rel. 1; 2014 Claritas

chicagotribune.com Profile: Visited Site in Past 7 Days % Composition % Coverage Index

Male/Female 59/41 15/10 122/79

College Educated 85 17 141

Own Their Home 67 12 103

HHI $100K+ 44 20 164

Professional/Managerial 49 21 172

Median HHI – $90,630; Median Age – 40.1

Chicago Tribune Profile: Daily/Sunday % Composition % Coverage Index

Male/Female 50/50 30 /29 103/97

College Educated 71 35 118

Own Their Home 74 34 115

HHI $100K+ 32 35 119

Professional/Managerial 31 32 110

Median HHI – $69,218; Median Age – 52.5

Market Profile: #3 DMA in America – 9.7 million people

Content and Media Opportunities

GENERAL DEADLINES Space:

• Color: 3 days prior to pub date

• B&W: 2 days prior to pub date

Material:

• Color: 3 days prior to pub date

• B&W: 2 days prior to pub date

Other Advertising Opportunities

DIGITAL OPPORTUNITIES • #1 platform for Chicago’s

diverse online voice

• 350 blogs and growing

• Behavioral and geo-targeting

• Data capturing

SU MO TU WE TH FR SA

Main News • • • • • • •

Business • • • • • • *

Sports • • • • • • •

Travel •

Arts & Entertain. • • • • • • *

Real Estate •

Rides •

Life+Style •

Good Eating •

Health & Family •

Dining •

On The Town •

Homes •

* Part of Main News

RedEye & The Mash

RedEye & redeyechicago.com Engaging young, social, on-the-go

Chicagoans with to-the-point news, pop

culture and entertainment

The Mash & themash.com Chicago's only teen-targeted publication,

distributed weekly in 200 Chicagoland

schools

Distribution Map: Chicago Tribune Circulation – Sunday: 789,917 – Daily: 438,935

Source: AAM Snapshot, March 2014

Preprint Capabilities: Increase market penetration by adding a preprint option to your buy

NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.

Data Solutions:

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