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Summary of Chapter for classmates to use as reference
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Diffusions of Innovationsby Everett M. Rogers
Chapter Seven Outline
Adopter CategoriesRodgers pg. 282-285
Innovators: Venturesome Early Adopters: Respect Early Majority: Deliberate Late Majority: Skeptical Laggards: Traditional
Chapter Seven GeneralizationsRodgers p. 298
7-1 Adopter distributions tend to follow an S-shaped curve over time and tend to approach normality.
7-2 The relatively earlier adopters in a social system are no different from late adopters in age
Character traits for Earlier adopters:
7-3 have more years of formal education 7-4 are more likely to be literate 7-5 have a higher social status and 7-6 have a greater degree of upward social
mobility 7-7 have larger-sized units, such as farms,
companies, schools and so on.
Personality Traits for Earlier adopters:
7-8 have greater empathy 7-9 Less dogmatism 7-10 Greater ability to deal with abstractions 7-11 Greater rationality 7-12 Greater intelligence 7-13 A more favorable attitude toward
change
Personality Traits for Earlier adopters: Continued
7-14 A greater ability to cope with uncertainty and risk
7-15 A more favorable attitude toward science
7- 16 Less fatalism and greater self-efficacy 7-17 Higher aspirations for formal
education, higher-status occupations and so on.
Communication behavior for Earlier adopters:
7-18 have more social participation 7-19 Are more highly interconnected in the
interpersonal networks of their system 7-20 Are more cosmopolite 7-21 Have move contact with change agents 7-22 Greater exposure to mass media
channels
Communication behavior for Earlier adopters: Continued
7-23 Greater exposure to interpersonal communication channels
7-24 Engage in more active information seeking
7-25 Have greater knowledge of innovations 7-26 Higher degree of opinion leadership
Case Studies:
Hate Crime Laws Amish Cell phones Laggards in Hong Kong