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Channel Partnership

Channel Sales Presentation

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Page 1: Channel Sales Presentation

Channel Partnership

Page 2: Channel Sales Presentation

Presentation Overview

• Who we are

• Our Service Proposition

• Our Technology

• Our Market Position

• Why Our Customers Buy From Us

• Our Customers

• Channel Partnership

• Whitelable Financials

Page 3: Channel Sales Presentation

• The UK leading provider of high speed, symmetrical wireless broadband connectivity to London SMEs

• Exploiting symmetrical 2Mbs to 10Mbs connectivity in London (“Copper - fibre” gap)

• Independent London network utilising standards based broadband in the 5.4GHz and 28GHz licensed spectrum

• A service based proposition utilising best of breed technologies

• Commercial roll out started in Feb 2007 and growing at 100% per annum

• Strong management team with high profile non executive board

Who We Are

Page 4: Channel Sales Presentation

Our Service Proposition

Our proposition is highly differentiated to the incumbent DSL based services

• Reduced cost 70 – 30%

• Independent owned network

• Reliable core network

• Flexible connectivity

• 2Mbs – 40Mbs (2Mb increments)

• Scalable offering

• Symmetrical service

• Rapid customer instillation

• Secure to US government standards

• Resilient wireless network

• 100 % SLA over the past 24 months

• Proactive, local customer support

• Quick Install

Page 5: Channel Sales Presentation

• Microwave technology

• 2Mbps – 10Mbps – 40Mbps

• 5.4GHz + 28GHz spectrums

• 12 base stations in 2010

• Ring typology to guarantee service

• Uninterruptable Power Supply (20hrs)

• Two Co-location sites

• 2 backbone connections per base station

• Up to 1Gbps backbone speeds

Our Technology

Page 6: Channel Sales Presentation

Our Network

Page 7: Channel Sales Presentation

Our Value Proposition

Symmetrical up and download speeds

30 – 70% cost saving

Independent of BT infrastructure

Complete diversity

Instant scalability

London Based

Small and independently owned

4 hour fix time

100% SLA achieved

Page 8: Channel Sales Presentation

Our Market Position

ADSL SDSL Wimax

Asymmetrical

Copper Infrastructure

Last Mile Limitations

Distance Limited

Max 2Mb Download

Max 512Mbs Upload

Min 4hr call out time

BT Wholesale

Unable to upgrade

Misleading SLA

Up to 20:1 contention rates

Symmetrical

Copper Infrastructure

Last Mile Limitations

Distance Limited

Max 2Mb Download

Max 2Mb Upload

Min 4hr call out time

BT Wholesale

Unable to upgrade

Misleading SLA

Up to 20:1 contention rates

Symmetrical

Microwave technology

No Last Mile Limitations

Not Distance Limited

Max 10Mb Download

Max 10 Mb Upload

Max 4hr fix time

100% independent

Able to upgrade

Guaranteed 99.5 SLA

Max 7:1 contention rates

Page 9: Channel Sales Presentation

Why Our Customers Buy From Us

Page 11: Channel Sales Presentation

Urban Wimax Whitelabel Partner

Page 12: Channel Sales Presentation

Whitelabel Financial OpportunityPricing

Data Service Monthly RRP Sale price (20%) Install RRP Sale price (20%)

2Mbps Symmetrical £189 £151 £949 £759

4Mbps Symmetrical £360 £288 £949 £759

6Mbps Symmetrical £522 £418 £1,949 £1,559

8Mbps Symmetrical £683 £546 £1,949 £1,559

10Mbps Symmetrical £854 £683 £1,949 £1,559

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* Prices based on DD payments on 24 month contractual terms

Revenue Projector

* Based on one 4Mb new site per month over a 12 month period: £28K * Based on two 4Mb new sites per month over a 12 month period : £56K

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Page 13: Channel Sales Presentation

Partner Support

Pre sales

Sales

Post sales

Marketing