Peter Fisk's keynote for Canon's Customer Experience Summit on 13-15 May 2014 in Munich, Germany ... including extracts from his forthcoming book "Gamechangers" ... and specific focus on the future of printed media (which is Canon's interest!) ... More at Gamechangers.pro or email [email protected]
Text of Changing the Game of COMMUNICATIONS by Peter Fisk
Changing the game of communications and what it means for why,
what and how you print Worldchanging an incredible time of change,
new markets and new rules Gamechangers a new generation of
businesses, changing the game Future concepts what does all this
mean for you, what and how you print? Winning ways time for you to
rethink your business, change your game!
Worldchanging an incredible time of change, new markets and new
rules
VUCA WORLD
VOLATILE UNCERTAIN COMPLEX AMBIGUOUS +genius
VIBRANT UNREAL CRAZY ASTOUNDING
+genius
EVERY MINUTE
TECTONIC POWER SHIFTS
TECTONIC POWER SHIFTS
TECTONIC POWER SHIFTS
WE LIVE IN A TIME OF AWESOMENESS
WHY GO FOR 10% BETTER WHEN 10X BETTER IS POSSIBLE?
TIME TO THINK BIGGER
A NEW BUSINESS WORLD
THINK DIFFERENT
CAN YOU SEE THE MAN?
Gamechangers a new generation of businesses, changing the
game
Change Why Enabling Change the game Collaborative Intelligent
audacious Networked
audacious Google X 23 and Me Syngenta Tesla Motors
Amazon Fidor Bank Scanadu Intuitive Surgical Intelligent
Li and Fung Tencent Alibaba 3DHubs Networked
Airbnb Nike+ Lego Threadless Collaborative
Disney Moven Epocrates Safaricom Change Why Enabling
es 1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5.
Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9.
Scanadu 10.Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab
5. Le Pain Q 6. Magazine Luiza 7. Positive Luxury 8. Trader Joes 9.
ZaoZao 10. Zilok 1. Apple 2. Beats 3. Godrej 4. Lego 5. Method 6.
Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10.Renova 1. Alibaba 2.
ARM 3. Bharti Airtel 4. Dropbox 5. Giff Gaff 6. Google X 7.
Raspberry Pi 8. Samsung 9. Tencent QQ 10.Xiaomi 1. Aeromobil 2. Air
Asia 3. Airbnb 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8.
RedBus 9. Virgin Galactic 10.Zipcars 1. 3DHubs 2. Corning 3. DP
World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9.
Tata 10.Tesla 1. Aeroshots 2. Beautyin 3. Danone 4. Graze 5. Juan
Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki
10.Zespri 1. Ashmei 2. Desigual 3. Editd 4. Gilan 5. Greenbox 6.
Indetix 7. Patagonia 8. Rapha 9. Threadless 10.Toms 1. Alior Sync
2. Commonwealth 3. Fidor 4. First National 5. Handelsbanken 6.
Moven 7. M-Pesa 8. Square 9. Umpqau 10.Zidisha 1. Al Jazeera 2.
Coursera 3. Flipboard 4. Netflix 5. Pixar 6. Red Bull 7. Supercell
8. Spotify 9. Ushahida 10.Wordpress futureproduct futurefashion
futurefoodfutureretail Futurehealth Futuretech
FuturemakersFutureBank futuretravel N/S American brands European
brands African/Arab brands Asian/Oceania brands Futuremedia 1.
Ashoka 2. AzuriTech 3. Chile AIC 4. Graal Bio 5. IBM 6. IDEO 7.
Kickstarter 8. Li & Fung 9. Live Nation 10.Salesforce 1. FC
Barcelona 2. Bitcoin 3. Bhutan 4. Usain Bolt 5. The Elders 6.
Lovemarks 7. Oregon Project 8. ParkRun 9. WWF 10.You Futureservice
FutureBrands www.gamechangers.pro Are you ready to change the
world? Peter Fisk 2014 [email protected]
Changing the game of communications and what it means for why,
what and how you print Future concepts what does all this mean for
you, what and how you print?
THE INTELLIGENT BOOK CONCEPT 1
DIAGNOSTICS APPLICATIONS COMMUNITY
THE REALTIME MAILSHOT CONCEPT 2
FAST AND FLEX TOPICAL USING SOLOMO
THE PERSONAL MAGAZINE CONCEPT 3
SELF SELECTED CURATED PERSONALISED
THE ENTERTAINING PACKAGING CONCEPT 4
PARTICIPATION MULTIPLE USE DIGITAL HYBRID
THE POSITIVE STATEMENT CONCEPT 5
THE POSITIVE STATEMENT CONCEPT 5 ANALYTICS REWARDING
PERSONALISED
Changing the game of communications and what it means for why,
what and how you print Winning ways time for you to rethink your
business, change your game!
WHY DOES IT MATTER?
WHY DOES IT MATTER? people have high expectations brands want
to do more alternatives are doing more staying relevant and valued
to reduce costs and grow
RETHINK YOUR BUSINESS
audacious intelligent networked collaborative enabling RETHINK
YOUR BUSINESS
TIME TO BE A GAMECHANGER
TIME TO BE A GAMECHANGER digital and physical solutions
enabling your client to achieve more creating new business models
being a brand builder out-thinking your competitors
Engaging Enriching Enabling Curated content Contagious
communities Collaborative experiences BE BOLD, BRAVE AND
BRILLIANT
www.Gamechangers.pro
Peter Fisk is a bestselling author, inspirational keynote
speaker and expert consultant in strategy, innovation and
marketing. GeniusWorks, a boutique consulting firm helping clients
around the world to develop more innovative business and brand
strategies, and also a visiting professor at IE Business School,
one of the worlds top ranked business schools. He features on the
Thinkers 50 Guru Radar as one of the best new business thinkers.
Having trained as anuclear physicist,Petermoved tomanaging
brandslike Concorde at British Airways, helping Microsoft to adopt
a value-based marketing model, and Virgin to launch into new
markets. He has worked in every sector and region of the world. As
CEO of the world's largest marketing organisation, the Chartered
Institute of Marketing, he became a global authority on what's best
and next in business and markets. Finding his own space, he founded
GeniusWorks, with offices in London, Istanbul and Dubai. He now
works with the leaders of businesses - as diverse as Aeroflot and
Coca Cola, HSBC and Red Bull,Tata and Virgin,Visa and Vodafone - to
think bigger and smarter, develop innovative strategies, bolder
brands, and accelerate growth. Peters best-selling book "Marketing
Genius" explores the left and right-brain challenges of success,
and is translated into 35 languages. It wasfollowed by five others
Business Genius on leadership andstrategy,Customer Genius on
customers and experiences,People Planet Profit on sustainable
innovation - and most recently "Creative Genius" defining what it
takes to beLeonardo da Vinci in the 21 Century. His new
book"Gamechangers ... Are you ready to change the world?" is
published in 2014, based on extensive research into the 120
companies who are shaking up markets, and making sense ofhow they
innovate and win. It explores the challenges of new markets,
changing customers, brand building,digital media, new business
models, inspiring leadership and positiveimpact. Peter was
described by Business Strategy Journal as "one of the best new
business thinkers". He is thoughtful and practical, combining
high-energy keynotes with high- impact workshops. Each one is
uniquely designed for the specific audience, their issues and
aspirations. Helping people to find their own space, to be leaders
of change - to be bold, brave and brilliant. Find out more about
him at his website www.theGeniusWorks.com Preview his forthcoming
book at www.Gamechangers.pro Or contact him directly by email
[email protected]
