2010/2009/2008 WINNERS WINNERS - BEST UK SPONSORSHIP CAMPAIGN 2010 ONES TO WATCH

ChannelFlip specialise in producing and distributing online video content. With in house studios, production facilities and an award winning crew, ChannelFlip produce all manner of quality video content. ChannelFlip distribute video content through a vast online network made up of the UK's most popular sites, platforms and portals. This is how we guarantee brand partners and advertisers millions of targeted interactions.

AFP / Guaranteed Distribution 24 episode comedy series with BAFTA

winning, David Mitchell We created various branded idents Guaranteed distribution of 10 million views –

achieved in under 7 monthsDistributed to multiple predetermined ABC1

Male skewed publishersWe achieved over 250,000 branded iphone

app downloadsA competition (via idents) led to over 15,000

entries on meetthebulldog.comThis campaign was the only significant

marketing activity Bulldog undertook Overall the activity led to a 20% increase in

online salesUK retail sales grew by 65.4% in the UKIn 2010 they were the fastest growing male

grooming product and they have recently outsold Gillette male moisturiser

The series won the Best UK Sponsorship Campaign at the 2011 Marketing Week Engage Awards

Campaign objective: To make UK internet users aware that Aol produces high quality mainstream video content

CF drafted in Harry Hill, wrote and produced a 10 part series with him

CF produced sponsorship idents for Aol and guaranteed 10 million online views of the content

CF smashed this target inside 20 weeks. Also over 190,000 iPhone apps have been downloaded to date

AFP and Guaranteed Distribution

Distribution ModelWe build large audiences for brands by syndicating video content to multiple

publishing partners – guaranteeing many millions of views per project

Platforms, newspaper sites, VOD channels, and targeted publishers….

ABOUT CHANNELFLIP• ChannelFlip are the UK’s leading creators and distributors of online video content. Like the BBC, the

company has its own digital consumer channels and its own in house production facilities and studios.

• Founded in 2007 by Justin Gayner, one of the brains behind BBC’s QI, Wil Harris, founder of online tech publication Bit-Tech (sold to Dennis Publishing) and Barney Worfolk-Smith, former European Sales Director of Real Networks.

• The company employs 25 staff, is venture capital backed and is chaired by Tom Barnicoat, former CEO of Endemol.

• ChannelFlip created over 2500 videos with well over 50 million completed streams so far this year.

• Market leaders in developing, producing and then syndicating branded content for clients such as O2, Cadburys, Intel, Trend Micro, Volvo, Olay, Pepsi, Microsoft, Nike, Sky, UKTV, C4, Magners, Fosters, Stella Artois, Dell, Johnson & Johnson and AOL.

• Specialise in working with top celebrity TV stars such as Stephen Fry, Harry Hill, David Mitchell, Alexa Chung and Richard Hammond.

• ChannelFlip’s unique proposition is built on a high end production team, joint venture agreements with UK’s most reputable talent agencies and a scalable online distribution network. We build large audiences for brands by syndicating videos to multiple publishing partners, guaranteeing our advertiser’s millions of views.

• “From the start of the brief, ChannelFlip were the perfect partner; sourcing top talent in Dom Joly and Rufus Hound, organising the trip and creating a great, funny piece of content. We needed them to be flexible when things changed course, turn edits round at short notice and at the same time maintain a high production quality - all of which came good. Even at the end of the project they offered gratis distribution to ensure we maximised visibility of the films. All round satisfaction from everyone involved.” Tim Mitchell - Volvo Account Director, Group M

http://www.channelflip.com/showreel