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Categories of Corporate
Level Strategies
Sensei Ndlovu- MBA Director: Kaizen Academy
DIVESTMENT or EXIT
• Liquidation • Bankruptcy• Harvesting
GROWTHInternal-Innovation
• Market Penetration
• Market Development • Product Development
External • Integration
• Diversification
COMBINATION or COOPERATIVE
• Joint Ventures• Strategic Alliances • Consortia
STABILITY or TURNAROUND
• Downsizing • Recovery
