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Presentation of clusters in Catalonia by Juan Marti Estevez, from Acc10
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Clusters in Catalonia Joan Martí Estévez Manager of Cluster Development
Barcelona, 20th November 2012
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CLUSTERS IN THE WORLD
2001 1997 1992 1980
Regions and
countries with
initiatives
based on
cluster
development
+
-
Emilia-Romagna
Toscana
....
Basque Country
Scotland
Arizona
Catalonia
Massachusetts New Zealand
Costa Rica
California
....
Sweden
Turkey
Lithuania
Austria
Jordanian
México
South Africa
....
France
Estonia
Denmark
Slovenia
UK
Minas Gerais
...
1990 2003
Aprox. More than
3.000 initiatives in
different countries
and regions (*)
2005
Pakistan
Kazakhstan
Poland
….
2011
(*) Estimation from TCI,European Cluster Observatory 2011
Clusters: a global phenomena
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Why clusters?
Because companies make more..........
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COMPETITIVENESS
CLUSTER
WINNING STRATEGIES
• Segment by business and not by
statistical codes
• Success or future strategies in
this business
BUSINESS
• Last target
• Tool: place to discuss group strategy and
implement actions according to the
strategy
Why clusters?
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By definition, there are no crisis clusters nor successful
clusters.
All clusters can be successful if they have the
right strategy
Lessons learned
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Search for the salmons
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Personal commitment with innovation
Breaking the conventional wisdom
Vision
Business ambition
Cooperative, being accountable to the others
Resilience
FIRST PEOPLE, THEN STRATEGY
Who are the salmons?
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Strategic Change
Process
Month 0 Month 4 Competitive analysis
Diagnosis and Foresight
Definition main characteristics of the sector
Strategic analysis (competitive strengths)
Environment analysis
Business tendencies at global level
Suggested actions for companies
Suggested actions for Government
Cluster monitoring
Pu
blic p
resen
tati
on
Action plan
Companies’ Strategic change Who is who? Technological change Executive training Internationalization Benchmarking Strategic Dive Tailored actions
Cluster Methodology
Month 16
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Strategic change
Strategic change
Strategic change
Time
Evo
luti
on
Strategic Change
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Cluster development: a strategic
change process
STRATEGIC CHANGE STRUCTURAL CHANGE +
-Market research
-Business Plan
-Fixed assets
-Consultancy
-Training
- Product Certification
-R+D
VISION OF
THE
FUTURE
BUSINESSES AND
STRATEGIES
OPERATIONAL
Strategic
Change
Structural
Change
SUPPORT PROGRAM TO HELP CLUSTER COMPANIES
DEVELOPING NEW BUSINESS OPPORTUNITIES
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New business segmentation
Gourmet food Cluster
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Commodities
Product
Service
Experience
+
_
Value/price
Transformational Projects
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CONSUMER DISTRIBUTORS MANUFACTURERS
BUSINESS EVOLUTION
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When extreme external conditions
COMPETING AND ALSO COOPERATING IS
POSSIBLE AND NECESSARY
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3. Working with small groups with leaders sharing the same vision
But, how do we cooperate?
1. Creating Trust
2. Developing transformational projects based
on the strategic challenges
4. Searching for your own profitability but also “sweating the t-shirt” for the others
Cooperation is a “muscle”
which develops exercising
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Food
Media
Printing
Toys
Furniture
Fashion textiles
Cosmetics
Educational services
Others:leisure
Puericulture
School materials
Urban furniture
210 companies with a global turnover
of 3.300 M€
Transformational Projects
Market Intelligence: the kid of the future
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•Joint Retail
•On-line shop
•Pop-up store
•Gastronomy Tourism
Transformational Projects
Gourmet food cluster:Joint Distribution Platform
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FITEX HONG KONG:Joint Purchasing Platform
11 companies from the fashion textiles cluster, some of them
competitors:Carlomagno, Messcalino Punt, Oldavi, Industrias
Valls, Escorpion, Massana, Inverse,Elements,Caribu,Gamma
Tèxtil, Sita Murt.
2010 Figures:4 employees, global purchase of 7 million
euros representing a 24 million euros market value.
Transformational Projects
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SHORT TERM LONG TERM
PRIVATE LEADERSHIP IS ESSENTIAL
HIGH PRIORITY
LOW PRIORITY
Sourcing in China
Marketing China
Support to companies’ strategic change
Tablet’s Promotion
Connect
Support to tax reliefs
EU Brand
LEGO
Logistics in Morocco
Promotion of retail
Research in
ICT
manufacturing centers
OUTLET
Training
Brand marketing
Simulation tools
New products T.I
No projects without private leadership
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MONEY FOR COFFEE
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Catalonia: A Holistic Cluster Ecosystem
1.000 active companies
in 22 clusters
Pro-clusters
Government since 1993
Business Schools
(IESE,ESADE)
training
Cluster Professionals
TCI Headquarters
Some world-leading
Cluster Consultants
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Joan Martí Estévez Manager of Cluster Development ([email protected])
ACC1Ó A BARCELONA
Passeig de Gràcia, 129
08008 Barcelona
Servei d’orientació a l’empresa
902 62 77 88
ACC1Ó A CATALUNYA
Comarques Centrals
Tel. 938 777 379
Girona
Tel. 972 940 120
Lleida
Tel. 973 728 000
Tarragona
Tel. 977 251 717
Terres de l’Ebre
Tel. 977 449 333
Thank you!
